# Convenience-Stocked Burger Lines Odd Burger is Set to Debut New Products at 7-Eleven Canada By Kanesa D | Published 2025-05-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/odd-burger-1 References: [ccentral](https://ccentral.ca/odd-burger-bringing-its-retail-product-line-7-eleven-canada) & [oddburger](https://oddburger.com/)  [Odd Burger](https://www.trendhunter.com/trends/vegan-qsr-canadian-expansions), the iconic burger chain, has officially announced that it will be coming to 7-Eleven stores thanks to a new partnership with the convenience chain's Canadian locations. With four products set to debut, the new retail line includes the Crispy ChickUn Fillet, [Chickpea Burger](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger), Smash Burger, and Breakfast Sausage. To add to the excitement, Odd Burger will be providing 7-Eleven with exclusive distribution rights for six months, giving consumers ample time to try out the new flavors. "7-Eleven is excited to partner with Odd Burger for this national product launch," says Jeff Monachello, senior director of merchandising at [7-Eleven Canada](https://www.trendhunter.com/trends/2025-valentines-week-offers). "7-Eleven is committed to increasing its vegetarian options and being a leader in sustainability and Odd Burger is well positioned to help us push these initiatives forward." Image Credit: Tupungato ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 42% | Activity: 48% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Convenience-store Plant-based Offerings:** The collaboration between Odd Burger and 7-Eleven showcases a shift towards increasing the availability of plant-based products in convenience stores, catering to the growing demand for vegetarian options. - **Exclusive Retail Partnerships:** The exclusive six-month distribution agreement between Odd Burger and 7-Eleven emphasizes the strategic use of partnerships to enhance product exposure and create buzz in a competitive market. - **Sustainability-focused Fast Foods:** The introduction of Odd Burger's products in 7-Eleven highlights an industry move towards more sustainable and environmentally friendly fast-food options, aligning with consumer demand for eco-conscious eating. ### Sectors Adopting This - **Convenience Retail:** The convenience retail sector is increasingly integrating plant-based options, reflecting a significant opportunity for growth in health-oriented and sustainable product lines. - **Plant-based Food Manufacturing:** Plant-based food manufacturing benefits from partnerships with major retailers like 7-Eleven, driving mass-market penetration and mainstream acceptance of alternative protein products. - **Quick-service Restaurants:** Quick-service restaurants are innovating to offer more plant-based, sustainable menu items, meeting the evolving dietary preferences of a health-conscious consumer base. ## Related on Trend Hunter - [Prepackaged Vegan QSR Foods](https://www.trendhunter.com/trends/odd-burger-cpg-products.md) - [Vegan QSR Canadian Expansions](https://www.trendhunter.com/trends/vegan-qsr-canadian-expansions.md) - [Vegan QSR Franchise Expansions](https://www.trendhunter.com/trends/new-ottawa-location.md) - [Personal-Sized Plant-Based Pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1.md) - [Vegetarian-Friendly Convenience Store Burgers](https://www.trendhunter.com/trends/7eleven-black-bean-burger.md) - [Convenience Store Vegan Products](https://www.trendhunter.com/trends/vegan-chicken-tenders.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [QSR Convenience Store Partnerships](https://www.trendhunter.com/trends/energii-bites.md)