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# Belly Button Airbrushing
Photoshopping Karolina Kurkova's Mystery Navel

By Going Like Sixty | Published 2008-11-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/odd-body-navel-academy-photoshopping
References: [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1086567/Victorias-Secret-model-Karolina-Kurkova-riddle-missing-belly-button.html)

Victoria’s Secret Model Karolina Kurkova’s belly button is taking on a life of its own. Now it has been revealed that art directors have been *adding* a belly button to Karolina Kurkova’s belly so she will appear more like other Victoria’s Secret hot models.

“Karolina’s body is amazing, but her belly button is unusual,” a fashion insider told Page Six magazine.

“It disappears in photos, so we keep a collection of belly button shots in different positions, and Photoshop them on to her whenever she’s doing a [bikini picture](https://www.trendhunter.com/trends/swim-line).”

Karolina isn’t bothered by it because she knows her image will be altered by some art director who has a preconception of what beauty really is.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 94% | Activity: 100% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Body Modification:** As the use of photoshop in advertisement is becoming more apparent, there is an opportunity for virtual body modification services to edit bodies for a more conventional look.
- **Natural Beauty Emphasis:** The use of photoshop and virtual body modifications opens up the opportunity for industries to shift towards a greater focus on natural beauty and diversity.
- **Body Positivity Movement:** The popularity of the body positivity movement presents an opportunity for industries to reject the conventional beauty standards and embrace natural, diverse body appearances in advertisements.

### Where This Applies

- **Fashion Industry:** The fashion industry can benefit from a shift towards a focus on natural and diverse bodies, moving away from conventional beauty standards and the use of photoshop in advertisements.
- **Photography Industry:** The photography industry can explore new techniques and technology to capture natural and diverse bodies in photographs without relying solely on photoshop to edit them.
- **Social Media Industry:** Social media platforms can engage with the body positivity movement on their platforms by promoting natural beauty, encouraging diversity, and rejecting conventional beauty standards in their advertisements.

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