# K-Pop Brand Launches Odd Atelier is a New Brand from BLACKPINK's Jennie By Ell Smith | Published 2024-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/odd-atelier References: [hypebae](https://hypebae.com/2024/1/blackpink-jennie-odd-atelier-new-label-details) & [instagram](https://www.instagram.com/jennierubyjane/?utm_source=ig_embed&ig_rid=5876de61-0d52-40f3-8e70-c19c01014b68)  K-pop star Jennie from [BLACKPINK](https://www.trendhunter.com/trends/alo-yogas-new-spring-2024-celebrity-face) is making significant moves in her career by venturing into a solo era with the launch of her own label, OA (Odd Atelier). During the festive break, Jennie shared the exciting news through social media, along with [black-and-white images donning OA-branded hoodies](https://www.trendhunter.com/trends/modeloffduty-essentials). The announcement included pictures of Jennie wearing the hoodies alongside a heartfelt message, revealing her plans with OA. Details surrounding OA are not yet available but the description says OA aims to "create new things that attract attention in a different way from what is usual or expected." Whether OA offers fashion, music, or a blend of both, fans can gear up to see more of their favorite performer in 2024. Image Credit: Odd Atelier, [hypebae](https://hypebae.com/2024/1/blackpink-jennie-odd-atelier-new-label-details), >instagram ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 99% | Activity: 100% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Solo Era Ventures:** K-pop star Jennie from BLACKPINK sets off on her solo career with the launch of her own label OA (Odd Atelier), opening up new opportunities for artistic expression and branding. - **Celebrity-owned Brands:** Jennie's brand launch highlights the growing trend of K-pop stars and celebrities branching out into entrepreneurship and leveraging their fame to create successful businesses. - **Alternative Attention-grabbers:** OA aims to create unconventional and attention-grabbing products or experiences that break away from traditional norms, presenting new possibilities for boundary-pushing innovation. ### Who This Affects Most - **Fashion:** Jennie's launch of OA may disrupt the fashion industry by introducing new styles and aesthetics that appeal to a younger audience. - **Music:** OA's entry into the music industry through Jennie's solo career could shake up the market by challenging traditional music production and distribution models. - **Entertainment:** The rise of celebrity-owned brands like OA reflects a larger trend in the entertainment industry, where stars leverage their personal brands to expand into various business ventures. ## Related on Trend Hunter - [K-Pop Athletic Collaborations](https://www.trendhunter.com/trends/alo-yogas-new-spring-2024-celebrity-face.md) - [K-Pop Artist-Inspired Desserts](https://www.trendhunter.com/trends/nudake.md) - [K-Pop Star Yoga Collections](https://www.trendhunter.com/trends/blackpinks-jisoo.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Kpop-Backed Cream Cookies](https://www.trendhunter.com/trends/blackpink-1.md) - [K-Pop Artist Dessert Menus](https://www.trendhunter.com/trends/nudake-x-jennie-menu.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md) - [Anticipated Music Collab Apparel](https://www.trendhunter.com/trends/blackpink-x-fragment-design.md) - [K-Pop Brand Ambassadorships](https://www.trendhunter.com/trends/asahi-super-dry-unveiled.md)