# Epic Apocalyptic Photography Julius Bramanto's 'Odd and Ends' Editorial for Amica By Meghan Young | Published 2010-11-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/odd-and-ends References: [behance.net](http://www.behance.net/gallery/Amica-Odds-and-Ends-Tribute-to-McQueen) & [juliusbramanto](http://www.juliusbramanto.com) As a tribute to the late [Alexander McQueen](https://www.trendhunter.com/trends/mcqueen-holiday-2025), Julius Bramanto photographed the 'Odd and Ends' editorial for Amica Magazine. This epic photo shoot was shot in a garbage dump area that gave an apocalyptic vibe to the entire project. It is the fashion featured in the 'Odd and Ends' editorial that I can't tear my eyes from, however. These [stunning gowns](https://www.trendhunter.com/trends/brucolic) are truly monumental in design and memory. Model Katya Talanova beautifully embodies a gritty sense of elegance. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Apocalyptic Fashion:** Opportunity for designers to embrace a post-apocalyptic aesthetic and create innovative and edgy clothing collections. - **Trash-to-treasure Fashion:** Opportunity for sustainable fashion brands to repurpose materials from garbage dumps and create unique, environmentally-friendly designs. - **Gritty Elegance:** Opportunity for fashion brands to combine elements of grit and elegance to create visually striking and unconventional clothing pieces. ### Who This Affects Most - **Fashion Design:** Innovative fashion designers can explore apocalyptic themes and materials to push boundaries and create unique garments. - **Sustainable Fashion:** Brands specializing in eco-fashion can find inspiration in repurposing materials from unconventional sources like garbage dumps. - **Editorial Photography:** Photographers can experiment with the juxtaposition of gritty locations and high fashion to create visually captivating editorial shoots. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)