# Aquatic Light Displays The Odaiba Water Illumination Show Portrays Sea Life Projections By Meghan Young | Published 2012-08-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/odaiba-water-illumination-show References: [trendsnow.net](http://www.trendsnow.net/inspiration/odaiba-water-illumination-show) & [trendsnow.net](http://www.trendsnow.net/inspiration/odaiba-water-illumination-show) The Odaiba Water Illumination Show looks like one big magic trick. Of course, the mechanics behind the [light display](https://www.trendhunter.com/trends/immersive-lighting-experience) is not mystical in any way. Nevertheless, children and adults alike will not be able to believe their eyes when they lay them on these spectacular images. From [glowing life-sized whales and dolphins](https://www.trendhunter.com/trends/jewels-of-the-sea) to vibrant abstract arrays of light, the show will take people's breaths away. Located on the artificial island that was originally there to defend Tokyo from attacks, the Odaiba Water Illumination Show is set against a backdrop of the Rainbow Bridge and the city's skyline. Essentially, fountains set along a beach at the Tokyo Bay area provide a watery canvas for which the [images are projected upon](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble). It is performed four times after sunset. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Water Displays:** Businesses that cater to experiential marketing could capitalize on this trend by creating interactive water displays to attract and engage audiences. - **Animated Projection Mapping:** The use of animated projection mapping on water displays can revolutionize advertising for businesses looking to tap into the power of experiential marketing. - **Environmental Projection:** Event organizers can take advantage of this trend by incorporating environmental projection technology in their shows to create immersive experiences for attendees. ### Sectors Adopting This - **Event Planning and Production:** Event planning and production companies can leverage this technology to create innovative shows that are sure to leave a lasting impression on attendees. - **Tourism and Hospitality:** Hotels and resorts near coastal areas can differentiate themselves by developing water-based light shows as a unique offering for guests. - **Theme Parks and Entertainment:** Theme parks can capitalize on this trend of aquatic light displays by incorporating them into their attractions and shows, creating unique, mesmerizing experiences for visitors. ## Related on Trend Hunter - [Orb Lighting Installations](https://www.trendhunter.com/trends/mangrove-island.md) - [Immersive Light Show Experiences](https://www.trendhunter.com/trends/llumi.md) - [Captivating Winter Travel Initiatives](https://www.trendhunter.com/trends/hotel-chinzanso-tokyo.md) - [Winter Light Art Experiences](https://www.trendhunter.com/trends/nordic-lights.md) - [Illuminated Public Artful Toilets](https://www.trendhunter.com/trends/hiroo-east-park.md) - [Thematic Large-Scale Light Installations](https://www.trendhunter.com/trends/spooky-at-illumi.md) - [Water-Based Entertainment Drones](https://www.trendhunter.com/trends/arivia-watersurface-drone.md) - [Light Garden Installations](https://www.trendhunter.com/trends/imaginarium360.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md)