# Chocolatey Cereal Beers The Iconic Count Chocula Breakfast Food Can Now Be Enjoyed as a Beverage By M | Published 2015-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ocunt-chocula References: [eater](http://www.eater.com/2015/8/18/9172769/count-chocula-beer) & [generalmills](http://www.generalmills.ca/) If you've ever wanted to enjoy your favorite breakfast food as an adult beverage, now you can thanks to the [Count Chocula](https://www.trendhunter.com/trends/count-chocula-mini-treats) beer flavor created by [General Mills](https://www.trendhunter.com/trends/count-chocula-cookie-kit). The interesting pairing brings back the nostalgic dry cereal in a fun, adult-friendly format. While you might not expect to enjoy your favorite sugary cereal as a hearty beer, that's exactly what General Mills has done with its most popular chocolate breakfast item. The food brand has teamed up with [Fulton Brewing](https://www.trendhunter.com/trends/winter-warmer-ale) in Minneapolis to turn the dry cereal into a beverage made from similar ingredients. While the taste might seem a bit bizarre, chocolate-flavored beers are extremely popular on the market matching the rich flavors of barley and hops making this a great example of a nostalgic beverage choice for adults. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cereal-inspired Beverages:** The combination of childhood cereal flavors and adult beverages offers a unique opportunity for nostalgic and innovative flavor experiences. - **Chocolate-flavored Beers:** There is a growing demand for unique and flavorful beers, and chocolate-inspired brews offer an opportunity to tap into this trend while also appealing to fans of sweet and savory flavors. - **Novelty Alcoholic Beverages:** Consumers are increasingly drawn to unique and unconventional drink options, and the creation of cereal-inspired beers represents an opportunity to appeal to these preferences while also capitalizing on nostalgia. ### Industries Being Reshaped - **Brewing Industry:** The brewing industry could explore opportunities to expand their product lines and tap into the demand for unique and flavorful brews, including chocolate-inspired beers that are inspired by popular childhood cereals. - **Food and Beverage Industry:** There is an opportunity for food and beverage manufacturers to explore unconventional flavor combinations and capitalize on the demand for novelty beverages, including cereal-inspired alcoholic drinks. - **Alcohol Retail Industry:** Retailers could explore opportunities to offer unique and novel alcoholic beverages to consumers looking for new and interesting products, including cereal-inspired beers that offer nostalgic appeal. ## Related on Trend Hunter - [Breakfast-Inspired Beverage Items](https://www.trendhunter.com/trends/new-cereal-drinks.md) - [Chocolate-Flavored Corn Cereals](https://www.trendhunter.com/trends/corn-flakes-1.md) - [Marshmallowy Milk-Enhancing Cereals](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Chocolate Cereal Milk Lattes](https://www.trendhunter.com/trends/canned-lattes.md) - [Monstrous Cookie Sandwich Kits](https://www.trendhunter.com/trends/count-chocula-cookie-kit.md) - [Cereal-Inspired Protein Shakes](https://www.trendhunter.com/trends/cereal-inspired-protein-shakes.md) - [Cereal-Inspired Frozen Custards](https://www.trendhunter.com/trends/cereal-concrete-mixers.md) - [Coffee-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-barista-edition-cereal.md)