# Pressure-Sensitive Beer Labels Oculto Beer's Labels Feature Color-Changing Thermostatic Ink By Rahul Kalvapalle | Published 2015-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oculto-beer References: [canadianpackaging](http://www.canadianpackaging.com/design-and-innovation/multisensory-labels-for-mysterious-beer-143581/) & [oculto](http://www.oculto.com/) Oculto beer is a mysterious product, launched by Anheuser Busch InBev, that features a label as mysterious as the word 'Oculto' itself, which means 'hidden' in Spanish. The Oculto beer's front label uses a tactile ink and black light inks to make the experience of looking at, grabbing and drinking the beer a multisensory one. The [black label](https://www.trendhunter.com/trends/wind-and-waves) features a thermochromic ink which changes color depending on the temperature. At room temperature, the labels show off blue agave leaves. When cold, the design changes and a pair of eyes are revealed. Printed on [pressure-sensitive labels](https://www.trendhunter.com/trends/pressure-sensitive-labels), the design features the eyes on the rear label, while an optical brightener and foiling effects further add to the allure of the label. Ultimately, this label is designed to make the action of sipping beer about more than just the taste and the buzz -- it's a full-on multisensory experience designed to stimulate. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Multisensory Experience:** Products with features that incorporate more than one of the five senses to create unique user experience. - **Thermochromic Ink:** Inks that change color in response to temperature changes in the environment or touch. - **Pressure-sensitive Labels:** Self-adhesive labels that stick to products with varying adhesion according to the amount of pressure applied. ### Where This Applies - **Food and Beverage:** Food and beverage companies that create new or unique tastes, aromas, or textures to improve customer experience. - **Printing and Packaging:** Companies that develop innovative printing and packaging technologies to enhance the functionality and appeal of products. - **Consumer Goods:** Retailers and businesses that sell products with unique features and designs to appeal to consumers and differentiate from competitors. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Temperature-Activated Packaging Partnerships](https://www.trendhunter.com/trends/chromatic-technologies.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Collectible Beer Can Stickers](https://www.trendhunter.com/trends/beer-can-label.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Chilled Ketchup Bottles](https://www.trendhunter.com/trends/cold-ketchup.md)