# Beneficial Statement Jewelry October Anniversary Makes Chic and Eye-Catching Altruistic Bijoux By Rebecca Byers | Published 2012-06-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/october-anniversary References: [octoberanniversary](http://octoberanniversary.com/October_Anniversary/Blog.html) & [octoberanniversary](http://octoberanniversary.com/) October Anniversary is a New York City-based eco-friendly and sustainable jewelry line made from recycled metal that donates 10% of its profits to the Happy Hearts Fund. The Happy Heart Fund is a non-profit that support children whose lives have been affected by natural disasters and brings the company's vision of sustaining the environment and helping victims of it come full circle. Founded in 2008, the socially savvy brand only receives upcycled metal from eco-friendly factories and deems its line a bold, fearless adventure in fashion with its [stylish statement necklaces](https://www.trendhunter.com/trends/full-heart-love-link-necklace) and [oversized, ornate rings](https://www.trendhunter.com/trends/statement-bangle-collection). Some of October Anniversary's current jewelry collections encompass a variety of inspirations including the elements, rebels and relics, seashore and graffiti. **Contact Information** October Anniversary [website](http://octoberanniversary.com/) October Anniversary on [Facebook](http://www.facebook.com/octoberanniversary) October Anniversary on [Twitter](http://twitter.com/oajewelry) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Jewelry:** Create sustainable jewelry made from recycled materials to appeal to environmentally conscious consumers. - **Altruistic Fashion:** Integrate charitable donations into fashion brands to attract socially conscious consumers. - **Statement Jewelry:** Design bold and unique jewelry pieces as a way to make a fashion statement and stand out. ### Where This Applies - **Sustainable Fashion:** Explore opportunities to create fashion brands that prioritize sustainability and eco-friendly practices. - **Non-profit Organizations:** Support and partner with non-profit organizations to combine fashion and philanthropy for a greater impact. - **Jewelry Design:** Innovate in the realm of jewelry design by creating oversized and ornate pieces that capture attention and express individuality. ## Related on Trend Hunter - [Charitable Jewelry Launches](https://www.trendhunter.com/trends/anne-sportun-x-the-love-club.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Recycled Metal Jewellery](https://www.trendhunter.com/trends/recycled-metal-jewellery-reformation-x-clair-waight-keller-create-a-limited.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Inclusive Elementally Inspired Jewelry](https://www.trendhunter.com/trends/every-wave.md) - [Sustainable High-Quality Jewelry](https://www.trendhunter.com/trends/erin-tracy.md) - [Festive Double-Drop Earrings](https://www.trendhunter.com/trends/lovers-tempo.md) - [Heart-Shaped Jewelry Collections](https://www.trendhunter.com/trends/heartshaped-jewelry.md) - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md)