# Beachside Cybergoth Editorials The October 2012 Flair Italia Issue Plays with Juxtaposition By Alexandra Serrano | Published 2012-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/october-2012-flair-italia References: [mode.newslicious.net](http://mode.newslicious.net/2012/10/crowded-paradise-othilia-simon-by.html) & [lauriebartley](http://www.lauriebartley.com/) Toying with juxtaposition of cultures, this October 2012 Flair Italia editorial is dynamically high-energy. Titled 'Crowded Paradise,' this fashion story is located in what appears to be a [beachside resort](https://www.trendhunter.com/trends/golden-hour-getaway-collection). The holidaymakers that frequent this sort of getaway hot spot are conventional -- parents, seniors and children. Though it may seem unconventional that a [fashion editorial](https://www.trendhunter.com/trends/alessandro-micheles) should toy with a scene so kitschy, this October 2012 Flair Italia piece proves that it can make for a vivid set. Model Othilia Simon stands in the center of the vacation scenes sporting looks that resemble the Tumblr nouveau-goth phenomenon of [kitschy 90s style](https://www.trendhunter.com/trends/the-october-collection). Simon was impeccably styled Sissy Vian who put together an alluring edgy-dark garment story. The contrasting fashion spread was expertly photographed by Laurie Bartley expertly captured this crowded paradise. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Juxtaposition of Cultures in Fashion:** Disruptive innovation opportunity: Create fashion lines that combine contrasting cultural styles to appeal to a broader audience. - **Kitschy 90s Style Revival:** Disruptive innovation opportunity: Develop fashion collections that embrace the quirky, eclectic aesthetic of 90s fashion to cater to nostalgia-driven consumers. - **Playful Fashion Editorials in Unconventional Settings:** Disruptive innovation opportunity: Explore unconventional locations for fashion shoots to engage viewers and create memorable experiences. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Use unconventional styling and location choices to attract attention and differentiate from competitors. - **Photography:** Disruptive innovation opportunity: Experiment with unique and unexpected settings for fashion editorials to create captivating visuals that stand out from traditional photo shoots. - **Media and Publishing:** Disruptive innovation opportunity: Embrace unconventional storytelling and imagery in fashion editorials to captivate readers and drive engagement with print and digital publications. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)