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# Wood Block Time-Tellers
O'Clock by Okum Made is Sleek and Geometric

By Meghan Young | Published 2013-07-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/oclock-by-okum-made
References: [thisiscolossal](http://www.thisiscolossal.com/2013/07/oclock-wood-cork-clocks-by-okum/) & [okummade](http://www.okummade.com/collections/o-clock)

O'Clock by Okum Made, a Los Angeles-based studio formed by David Okum and Javier Palomares, is a collection of time-tellers that may look very basic, but are actually full of sleek yet quirky details. First of all, while it might be ok to describe the design as a wood block to be succinct, there is geometric quality brought about by its boxy shape as well as the donut-like carving in the center, which mimics the classic face of a clock. Secondly, the hands look like colored popsicle sticks.

O'Clock by Okum Made is available in four different types of wood: American Walnut, Hard White Maple, Douglas Fir and Cork. Each one was manufactured to frame the beauty of the wood's growth.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 40% | Activity: 50% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Geometric Time-tellers:** Exploring the potential for futuristic, novel designs in the time-telling industry.
- **Quirky Details in Product Design:** Inciting innovation opportunities for consumer products that blend function with playful design sensibilities.
- **Wood-based Manufacturing:** Creating eco-friendly designs and sustainable practices using wood-based products.

### Where This Applies

- **Interior Design:** Collaborating with designers for interesting, unconventional time-tellers for home and office spaces.
- **Consumer Products:** Incorporating eco-friendly wood-based materials and integrating quirks in classic designs for enhanced product appeal.
- **Sustainable Manufacturing:** Investing in technologies that leverage the sustainable qualities of wood in the creation of a variety of products.

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