# Multi-Functional Fashion Totes The 'Ocht' Can Fold from a Petite Handbag to a Hiking Pack By Ell Smith | Published 2017-08-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ocht References: [core77](http://www.core77.com/projects/67759/Ocht-An-8-in-1-Bag-Youd-Actually-Want-to-Use) & [daphch](http://www.daphch.com/) The 'Ocht' is an eight-in-one bag that merges versatility and functionality, without compromising style. Whether you're commuting to and from the office, or going on a hiking expedition, your bag needs to be reflective of you while catering to a variety of physical needs. Filling both of these requirements, this [transformable bag](https://www.trendhunter.com/trends/subu-x-hpotr) is the first of its kind, remaining sleek enough for the city, and durable enough for the forest. Ocht prides itself on its lo-tech abilities, offering a technology-free, user-friendly product. In a matter of minutes, the bag can be folded from a luggage-hauling sack, to a [fashionable, office-ready tote bag](https://www.trendhunter.com/trends/nylon-tote-bags). With sustainability at the forefront of its design, this diverse accessory poses itself as the last bag a consumer will need to buy. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Bags:** The rise of multi-functional bags that can adapt to different needs presents an opportunity for brands to offer convenience and flexibility to consumers. - **Sustainable Fashion:** The focus on sustainability in fashion opens up opportunities for brands to create eco-friendly accessories like the Ocht bag, appealing to conscious consumers. - **Tech-free Designs:** The demand for simple, user-friendly products like the Ocht bag showcases the potential for brands to explore lo-tech innovations in response to customer preferences. ### Sectors Adopting This - **Fashion Accessories:** The multi-functional bag trend presents opportunities for brands in the fashion accessories industry to offer versatile and practical products to consumers. - **Outdoor Gear:** The Ocht bag's ability to transform into a hiking pack highlights the potential for innovation in the outdoor gear industry, providing customizable solutions for adventurers. - **Eco-friendly Products:** The sustainable design of the Ocht bag aligns with the growing demand for eco-friendly products, making it an appealing choice for brands in the eco-conscious market. ## Related on Trend Hunter - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [18-Pocket Travel Bags](https://www.trendhunter.com/trends/the-hop-bag-1.md) - [Convertible Utility Totes](https://www.trendhunter.com/trends/subu-x-hpotr.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md)