# Emerald-Toned Titanium Watches ochs und junior Teases the British Racing Green 'Due Ore' Watch By Kanesa D | Published 2023-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ochs-und-junior References: [hypebeast](https://hypebeast.com/2023/7/ochs-und-junior-due-ore-british-racing-green-release-info) & [ochsundjunior.swiss](https://www.ochsundjunior.swiss/watches/due-ore-in-british-racing-green/shop/) Swiss watchmaker ochs und junior is expanding its collection of timepieces with the introduction of the new 'due ore' model, featuring a striking [British Racing Green dial](https://www.trendhunter.com/trends/faubourg-de-cracovie). The new watch is encased in a 42mm grade 5 titanium case and boasts a unique, two-part modular design. Adhering to the brand's "[radical simplicity](https://www.trendhunter.com/trends/ressence-type-3-bb2)" philosophy, the dial incorporates a [two-time zone disc](https://www.trendhunter.com/trends/club-sport-neomatik-worldtimer), swirling machining, and milling traces, adorned with only a simple handset and Roman and Arabic numerals. The 'due ore' also boasts Swiss-made ETA 2824-2 movement, which grants the watch a 38-hour power reserve and a water resistance rating of up to 100 meters. The 'due ore' model is priced at 3,500 CHF (approximately $4,086 USD) and is set to be available for purchase in October 2023. Pre-orders are currently open through ochs und junior's official website. Image Credit: ochs und junior, [hypebeast](https://hypebeast.com/2023/7/ochs-und-junior-due-ore-british-racing-green-release-info), [ochsundjunior.swiss](https://www.ochsundjunior.swiss/watches/due-ore-in-british-racing-green/shop/) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 67% | Activity: 20% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **British Racing Green:** The introduction of the new 'due ore' model featuring a striking British Racing Green dial presents an opportunity for disruptive innovation in the watch industry. - **Modular Design:** The two-part modular design of the 'due ore' watch opens up possibilities for disruptive innovation in the luxury watch market. - **Swiss-made Movement:** The incorporation of the Swiss-made ETA 2824-2 movement in the 'due ore' watch creates a potential for disruptive innovation in the timepiece industry. ### Who This Affects Most - **Watch:** The British Racing Green dial in the 'due ore' watch presents a disruptive innovation opportunity in the luxury watch industry. - **Luxury:** The modular design of the 'due ore' watch offers a disruptive innovation opportunity in the luxury goods industry. - **Timepiece:** The Swiss-made movement in the 'due ore' watch introduces a potential for disruptive innovation in the timepiece industry. ## Related on Trend Hunter - [Demure Iridescent Timepieces](https://www.trendhunter.com/trends/the-girard-perregeaux-x-astonmartin-laureato-chronograph-hero.md) - [Oceanic Earth-Toned Timepieces](https://www.trendhunter.com/trends/omega-seamaster-planet-ocean-600.md) - [Demure Dual-Timezone Timepieces](https://www.trendhunter.com/trends/ressence-type-7.md) - [Green-Tonal Metallic Timepieces](https://www.trendhunter.com/trends/speake-marin.md) - [Proprietary Bronze Gold Timepieces](https://www.trendhunter.com/trends/omega-seamaster-diver-300m.md) - [Shimmering Jump Dial Watches](https://www.trendhunter.com/trends/terra-nova-jumping-hour.md) - [Posh Pastel-Hued Timepieces](https://www.trendhunter.com/trends/arnold-son-dstb-42.md) - [Nature-Inspired Timepieces](https://www.trendhunter.com/trends/zm-urban-green.md) - [Demure Deep Dive Timepieces](https://www.trendhunter.com/trends/omega-seamaster-aqua-terra-150m-gradient-turquoise.md)