# Modern Modular Purses Arianna Vivenzio's Ochobags Provide Customizable Handbags By Meghan Young | Published 2011-07-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ochobags References: [coolhunting](http://www.coolhunting.com/style/ochobags.php) & [ochobags.jimdo](http://ochobags.jimdo.com/) [Modular, versatile products](https://www.trendhunter.com/trends/gioco) shouldn't begin and end with furniture, although it may seem like that from time to time, instead, it should extend to other parts of our lives like fashion as well; enter Ochobags. Ochobags offers [modern purses](https://www.trendhunter.com/trends/cleo-bag) the suit many different lifestyles. Conceived by Italian designer Arianna Vivenzio, Ochobags combines function and form for a new take on a woman's handbag. Instead of implementing traditional (and often awkward) pockets inside and outside of purses, Ochobags introduces a new system that separates them for more practical use. Comprised of six [modular pockets](https://www.trendhunter.com/trends/cancha-court-modular-bags) in a range of fabrics, the Ochobags line can be arranged and rearranged into personalized purses for just about any purpose. Ochobags products are extremely adaptable. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Modular Fashion:** The trend of modular and customizable fashion is disrupting traditional handbag design. - **Personalized Products:** Consumers are increasingly seeking personalized products, leading to opportunities for modular purse brands like Ochobags. - **Function-driven Design:** Designs that prioritize function and practicality, such as Ochobags' modular pockets system, are gaining popularity in fashion. ### Where This Applies - **Fashion and Accessories:** The fashion and accessories industry is being disrupted by the trend of modular and customizable products, such as Ochobags' modular purses. - **E-commerce:** The e-commerce industry has an opportunity to capitalize on the trend of personalized and modular fashion products, making it easier for consumers to customize their purchases online. - **Sustainable Fashion:** Sustainable fashion brands can incorporate modular and customizable design elements, like Ochobags' purses, to promote more environmentally responsible consumption habits. ## Related on Trend Hunter - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Structural Transparent Bag Designs](https://www.trendhunter.com/trends/maria-olhovnikova.md) - [Chic Modular Travel Bags](https://www.trendhunter.com/slideshow/the-perfect-travel-bag) - [Three-in-One Travel Bag Systems](https://www.trendhunter.com/trends/onli-travel-revolution-modular-bag-system.md) - [Spacious Crossbody Handbags](https://www.trendhunter.com/trends/cleo-bag.md) - [Sleek Sustainable Sling Bags](https://www.trendhunter.com/trends/modular-sling-bag.md)