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# Modern Beachy Tie-Dye Fashions
The Océé Collection Features Stunning Looks for the Beach

By Jennifer Gosnell | Published 2012-07-16 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/ocee-collection
References: [o-c-e-e](http://www.o-c-e-e.com/)

The beautiful Ocee collection features water-inspired prints and colors. With a modern tie-dye look added to the fabrics, the [beachy, boho styles](https://www.trendhunter.com/trends/set-actives-new-drop) look fresh out of the ocean. Using a fantastic palette to create stylish tees and more, the new collection has windswept colors that meld together to create an amazing ocean wave look.

Created out of Brooklyn NY by artist Chaz Ganster, these tees feature a fantastically unique look. As an avid surfer, Ganster crafted these tees with the idea of a seascape in mind and riding the waves. Through his impressive repertoire of artistic experience, Ganster has worked in the fields of music, film, video games and more for his artistic background. Through Ocee's partnership with [Surfrider Foundation Europe](https://www.trendhunter.com/trends/sanuk-1), 2 percent of every product goes to [helping keep oceans and beaches clean](https://www.trendhunter.com/trends/ocean-flex) worldwide.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 75% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Ocean-inspired Prints:** Disruptive innovation opportunity: Develop eco-friendly fabrics with water-inspired prints for sustainable fashion brands.
- **Modern Tie-dye:** Disruptive innovation opportunity: Create a high-tech, automated tie-dye process for mass production of trendy, boho-style clothing.
- **Windswept Colors:** Disruptive innovation opportunity: Utilize color-shifting pigments in textiles to create dynamic, ocean wave-inspired patterns for home decor and fashion accessories.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Integrate augmented reality (AR) technology into online shopping platforms to enable virtual try-on and improve the online retail experience.
- **Textile:** Disruptive innovation opportunity: Develop sustainable dyeing techniques using natural materials to minimize water pollution and reduce environmental impact.
- **Art:** Disruptive innovation opportunity: Explore collaborations between artists and fashion designers to create limited-edition, wearable art pieces that blend creativity and style.

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