# Skin-Caring Eyeshadows Oceanly Eyeshadows are Plastic-Free and Infused with Seaweed By Laura McQuarrie | Published 2024-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oceanly-eyeshadows References: [instagram](https://www.instagram.com/p/C_l8iAro2Cb/?locale=%E5%9C%A8%E7%BA%BF%E8%B4%AD%E4%B9%B0%E9%BB%91%E5%A1%9E%E5%93%A5%E7%BB%B4%E9%82%A3FRM%E8%AF%81%E4%B9%A6%E8%81%94%E7%B3%BB%7B%E5%A8%81%E4%BF%A1%2BTG%2F%E9%A3%9E%E6%9C%BA%3A%40buth2788%7DUozJT%3F%3F%3F%3F%3F%3F%D1%A7%3F%3F%C6%BEa4Y2W&hl=en&img_index=1) & [ca.attitudeliving](https://ca.attitudeliving.com/products/vegan-eyeshadow?variant=48690378998038)  ATTITUDE's award-winning Oceanly Makeup Collection—the first makeup line to be EWG Verified—recently expanded to introduce [Oceanly Eyeshadows](https://www.trendhunter.com/trends/eye-makeup-product) with skincare benefits. Phytoglycogen is a key ingredient in the eyeshadow formula and it delivers lasting hydration. As part of an in vivo clinical study, phytoglycogen was shown to be 60% more moisturizing than hyaluronic acid after seven hours. Additionally, the [skin-caring eyeshadows](https://www.trendhunter.com/trends/versed-makeup) include seaweed to revitalize and restore skin suppleness. The [creamy formula](https://www.trendhunter.com/trends/cashmere-matte-eyelights) made with over 96.3% ingredients of natural origin is sold in plastic-free packaging with an FSC Certified cardboard cap, biodegradable ink and a biodegradable protective layer. These forgiving formulas can be applied with a brush or a finger to achieve a fresh, powdery finish and color in shades like Pretty in Pink, Dusty Rose and Berry Bliss. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 18% | Freshness: 29% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skincare-infused Makeup:** Combining skincare with makeup, such as the inclusion of hydrating agents like phytoglycogen in eyeshadows, creates multifunctional products that benefit both beauty and skin health. - **Plastic-free Packaging:** Innovations in eco-friendly packaging, like the FSC Certified cardboard cap and biodegradable protective layers, cater to the rising consumer demand for sustainable beauty products. - **Seaweed-based Cosmetics:** Utilizing seaweed extracts in cosmetics offers natural revitalizing properties, which appeal to consumers seeking plant-based and ocean-derived skincare ingredients. ### Where This Applies - **Beauty and Personal Care:** The integration of skincare benefits in makeup products addresses the growing market for multifunctional beauty solutions. - **Eco-friendly Packaging:** Increasing investment in biodegradable and sustainable packaging materials aligns with environmental sustainability goals and consumer preferences. - **Natural and Organic Products:** Rising demand for natural origin ingredients in cosmetics promotes innovation in developing effective skincare using plant-based components. ## Related on Trend Hunter - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Affordable Durable Eyeshadows](https://www.trendhunter.com/trends/durable-eyeshadow.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Non-Crease-Proof Eyeshadows](https://www.trendhunter.com/trends/essential-eye-collection.md) - [Sea-Inspired Eye Color Palettes](https://www.trendhunter.com/trends/eye-color-solo.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md)