# Lightly Caffeinated Sparkling Water Ocean Spray Wave is Made with Real Fruit Juice By Laura McQuarrie | Published 2021-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ocean-spray-wave References: [prnewswire](https://www.prnewswire.com/news-releases/ocean-spray-launches-ocean-spray-wave-a-caffeinated-sparkling-water-with-real-fruit-juice-exclusively-launching-at-walmart-301240226.html) & [oceanspray](http://www.oceanspray.com/) Ocean Spray Wave was created in close collaboration with [Walmart](https://www.trendhunter.com/trends/ocean-spray-zero-sugar-juice-drink) to share a healthier choice for those who are looking for [lightly caffeinated sparkling beverages](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola). Made with real fruit juice, the canned beverages can be found in four refreshing flavors: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple. With 50mg of naturally sourced caffeine from black tea, the drinks help to provide a light boost, all [without added sugars](https://www.trendhunter.com/trends/spindrift-1), artificial flavors, preservatives or sweeteners. The beverage is designed to be satisfying, full-flavor and energizing, without having to compromise on certain ingredients and additions. "Ocean Spray Wave bridges the gap for consumers who want a lightly caffeinated option – with the convenience and flavor of soda – but without the added sugars," says Kim McAllister, Director of Innovation at Ocean Spray. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 42% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Lightly Caffeinated Beverages:** There is an opportunity to develop a line of beverages that offer a light boost of caffeine without added sugars, artificial flavors, preservatives or sweeteners. - **Real Fruit Juice Infused Beverages:** Infusing sparkling beverages with real fruit juice is a trend that could disrupt the carbonated beverage market. - **Collaborative Product Development:** Collaborating with retailers to co-create products like Ocean Spray did with Walmart could provide a new way for businesses to bring innovative products to the market. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on this trend by developing more lightly caffeinated beverages that offer healthier choices for consumers. - **Retail Industry:** Retailers can explore collaborative product development with manufacturers to create innovative products that meet their customer's needs. - **Organic Food Industry:** The organic food industry could benefit from developing more natural and healthier alternatives for popular products like carbonated beverages. ## Related on Trend Hunter - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine.md) - [Bold Stevia-Sweetened Juices](https://www.trendhunter.com/trends/ocean-spray-zero-sugar-juice-drink.md) - [Flavorful Powdered Drink Mixes](https://www.trendhunter.com/trends/powdered-drink-mixes1.md) - [Expansive Fruit Juice Collections](https://www.trendhunter.com/trends/fruit-juice-range.md) - [Caffeinated Sparkling Teas](https://www.trendhunter.com/trends/caffeinated-sparkling-tea.md) - [Caffeinated Zero-Sugar Lemonades](https://www.trendhunter.com/trends/sparkling-ice-caffeine-watermelon-lemonade.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md)