# Crisp Unsweetened Fruit Juices The New Ocean Spray Pure Fruit Juices Contain No Added Sugars By Katherine Pendrill | Published 2020-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ocean-spray-pure References: [bevindustry](https://www.bevindustry.com/articles/92631-ocean-spray-launches-3-unsweetened-juices) & [oceanspray](https://www.oceanspray.com/Products/Product-Filter?category=Juices&subcategory=Pure) With a growing number of consumers looking to limit the amount of added sugars in their diet, Ocean Spray has launched a new lineup of unsweetened beverages called 'Ocean Spray Pure.' The new Ocean Spray Pure fruit juices consist of four products made without the use of added sugar, artificial flavors, preservatives, or GMOs. The lineup builds off the success of Pure Cranberry, which originally debuted in 2017. Now the line has expanded to include, in addition to Pure Cranberry, Pure Tart Cherry, Pure White Grapefruit, and Pure Concord Grape. As Ocean Spray's Vice President of Marketing Chris O'Connor explains, "By extending our portfolio of Pure unsweetened beverages at Walmart, we are demonstrating our commitment to deliver a wide variety of juices that have the incredible health benefits of the cranberry and other superfruits." Image Credit: *Ocean Spray.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unsweetened Beverages:** The trend towards unsweetened beverages presents an opportunity for companies to develop new products that cater to health-conscious consumer demands. - **Superfruit Juices:** As consumers become more interested in superfruits and their health benefits, there is an opportunity to develop new fruit juice products that capitalize on this trend. - **Gmo-free Products:** The trend towards non-GMO products presents an opportunity for companies to differentiate themselves and cater to consumers who want more natural and sustainable options. ### Sectors Adopting This - **Beverage:** The beverage industry can capitalize on the trend towards unsweetened beverages by developing new products that cater to health-conscious consumers. - **Superfood:** As consumers become more interested in superfoods and their health benefits, the superfood industry can develop new products that capitalize on this trend. - **Food:** As consumers become more interested in natural and sustainable products, the food industry can develop new non-GMO products that cater to this demand. ## Related on Trend Hunter - [Tropical Stevia-Sweetened Juices](https://www.trendhunter.com/trends/tropical-punch-juice-drink.md) - [Low-Tartness Cranberry Juices](https://www.trendhunter.com/trends/ocean-spray-pink-cranberry.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md) - [Flavorful Powdered Drink Mixes](https://www.trendhunter.com/trends/powdered-drink-mixes1.md) - [Zero-Sugar Juice Ranges](https://www.trendhunter.com/trends/tropicana-zero-sugar-juice.md) - [Zero Sugar Flavorful Juices](https://www.trendhunter.com/trends/welchs-zero.md) - [Ultra-Low Sugar Juices](https://www.trendhunter.com/trends/caprisun-zero.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md)