# Upcycled Avant-Garde Sneakers Ocean Sneakers are Made Sustainably with Recycled Ocean Plastic By Grace Mahas | Published 2019-10-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ocean-sneakers References: [kickstarter](https://www.kickstarter.com/projects/oceanvegansneakers/ocean-sneakers?ref=discovery_newest) & [kickstarter](https://www.kickstarter.com/projects/oceanvegansneakers/ocean-sneakers?ref=discovery_newest) In the wake of the climate change crisis, many brands have opted to create [sustainable and upcycled products](https://www.trendhunter.com/trends/allbirds-remix) to appeal to conscious consumers and 'Ocean Sneakers' have done just that with their latest product. The avant-garde sneakers are made using recycled plastic collected from the ocean and waterways and recycled used tires. The Ocean Sneakers were designed and made in Spain and each pair removes 12 bottles of plastic from the ocean. By the same token, the [timeless sneakers](https://www.trendhunter.com/trends/sustainable-sneaker-collection) are [cruelty-free and vegan](https://www.trendhunter.com/trends/mercer-rerun-sneaker) -- making them a great option for conscious consumers. The demure shoes boast a monochromatic aesthetic and consumers can purchase them in multiple colorways including white, black, maroon, and blue -- to name a few. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycling Ocean Plastic:** Opportunities exist in creating more products that use recycled plastic from the ocean. - **Sustainable Fashion:** There is potential for brands to create more sustainable and eco-friendly clothing items. - **Vegan and Cruelty-free Products:** There is potential in expanding the market for vegan and cruelty-free fashion items. ### Where This Applies - **Fashion:** The fashion industry can incorporate more eco-friendly and sustainable materials into their products. - **Footwear:** Brands can innovate by sourcing materials that are more sustainable and cruelty-free in their line of footwear. - **Waste Management:** There is potential to create new business models around managing and upcycling waste materials into sustainable products. ## Related on Trend Hunter - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Recyclable Material Sneakers](https://www.trendhunter.com/trends/salomon-xt-pure-advanced.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md)