# Ocean Plastic Cosmetic Packaging Gosh's Dextreme Full Coverage Foundation Boasts Eco Packaging By Laura McQuarrie | Published 2019-07-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ocean-plastic-cosmetic-packaging References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/gosh-copenhagen-dextreme-foundation-review) & [goshcopenhagen](https://www.goshcopenhagen.com/uk/face/foundation.html) Gosh Copenhagen's Dextreme Full Coverage Foundation is packaged in [ocean plastic cosmetic packaging](https://www.trendhunter.com/trends/moisturizer-jars), where 40% of the material used is repurposed ocean waste plastic. The [full-coverage foundation](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation) boasts an innovative formula that helps to minimize the appearance of all blemishes, all the while leaving skin with a matte, satin finish that's comfortable on the skin. Thanks to its [eco-friendly packaging design](https://www.trendhunter.com/trends/arcade-beauty-paper-packette), the Dextreme Full Coverage Foundation helps to clean up 10 plastic bags from the ocean each time a bottle is purchased. As well as doing its own part to reduce ocean plastic pollution, Gosh Copenhagen speaks out, saying: "As an important player in the cosmetics industry, we need to see the potential in creating circular supply chains and how to re-use plastic once extracted from the oceans and from nearby areas where plastic potentially floats into the oceans." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Cosmetic Packaging:** Opportunity for cosmetic companies to invest in eco-friendly packaging to reduce plastic waste and appeal to environmentally conscious consumers. - **Circular Supply Chain in Cosmetics Industry:** Creating a circular supply chain for plastic waste in the cosmetics industry can reduce pollution and promote sustainability. - **Ocean Plastic Upcycling:** Repurposing ocean plastic waste to create new products, such as cosmetic packaging, can promote sustainability and help clean up the environment. ### Sectors Adopting This - **Cosmetics Industry:** Cosmetic companies can invest in eco-friendly packaging solutions and circular supply chains to promote sustainability and appeal to environmentally conscious consumers. - **Plastic Manufacturing Industry:** The plastic manufacturing industry can explore opportunities to upcycle ocean plastic into new products, such as cosmetic packaging, to reduce pollution and promote sustainability. - **Environmental Protection Industry:** The environmental protection industry can work with cosmetic and plastic manufacturing companies to create innovative solutions for reducing ocean plastic pollution and promoting sustainability. ## Related on Trend Hunter - [Plastic-Negative Beauty Brands](https://www.trendhunter.com/trends/aora-mexico.md) - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md) - [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md) - [Eco-Conscious Cleaning Product Packaging](https://www.trendhunter.com/trends/recovered-coastal-plastic-packaging.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Recyclable Resin Beauty Compacts](https://www.trendhunter.com/trends/suqqu.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md)