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# Recycled Ocean Plastic Backpacks
GOT BAG's First Collection for Kids Inspires Young Advocates

By Laura McQuarrie | Published 2021-08-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ocean-plastic-backpack
References: [fashionunited.uk](https://fashionunited.uk/news/fashion/got-bag-continues-to-grow-how-the-new-kids-backpacks-make-little-ocean-explorers-stand-up-for-cleaner-oceans/2021080456961) & [eu.got-bag](https://eu.got-bag.com/)

After creating the world's first recycled ocean plastic backpack for adults, [GOT BAG](https://www.trendhunter.com/trends/sloane-stephens) is now debuting a children's collection that helps to inspire a love of the earth from a young age. The collection includes mini versions of DAYPACKS, as well as shirts, sweaters and even a children's book, all of which share important messages about the health of the world's waterways and the planet as a whole.

The oceanic collection for kids features naturally inspired colors like Rose Pearl, Reef and Blue Waters. The [collection of bags for kids](https://www.trendhunter.com/trends/travel-blue) includes comfortable wide straps and plenty of other features for easily transporting the essentials to and from school. With the DAYPACK MINI, 2.6 pounds of [ocean plastic is recycled](https://www.trendhunter.com/trends/stop-shop-bags) from GOT BAG’s in-house clean-up program, which works with fishermen in Indonesia.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 77% | Activity: 35% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Recycled Ocean Plastic Products:** Companies can create more products made from recycled ocean plastic, especially those aimed at children, to promote eco-friendliness from a young age.
- **Children's Sustainability Education:** Companies can create products that educate children on the importance of sustainability and environmental conservation to foster a new generation of eco-conscious individuals.
- **Eco-friendly Fashion for Kids:** Companies can create stylish and practical clothing and accessories for kids that are made from sustainable materials to promote eco-friendliness in a stylish way.

### Industries Being Reshaped

- **Fashion:** Fashion companies can develop eco-conscious lines that emphasize recycled materials to help reduce waste and pollution in the industry.
- **Education:** Education companies can create products that teach children about sustainability and conservation to encourage environmental awareness and activism.
- **Consumer Goods:** Companies in the consumer goods industry can prioritize using recycled materials and sustainable practices in their production to reduce their environmental impact.

## Related on Trend Hunter

- [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md)
- [Althlete-Inspired Ocean Plastic Bags](https://www.trendhunter.com/trends/sloane-stephens.md)
- [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md)
- [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md)
- [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md)
- [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md)
- [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md)
- [Ultra-Durable Luggage Collections](https://www.trendhunter.com/trends/ultra-durable-luggage.md)
- [Sustainable Safety Backpacks](https://www.trendhunter.com/trends/ucon-acrobatics-sustainable-backpacks.md)
