# Surfer-Approved Sunscreens Shiseido's Ocean-Friendly Sunscreens Comply with Hawaiian Regulations By Laura McQuarrie | Published 2020-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ocean-friendly-sunscreen References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Shiseido_taps_surfing_influencers_to_promote_new_oceanfriendly_sunscreen/165792) & [shiseido](https://www.shiseido.com/) [Hawaii](https://www.trendhunter.com/trends/dirty-sodainspired-lemonades) is making a push for ocean-friendly sunscreen and it's setting a precedent as the first state in the US to ban the sale of sunscreen containing the coral-harming chemicals oxybenzone and octinoxate. The new law for reef-safe sunscreen goes into effect January 1, 2021 and many people are already making the switch to cleaner alternatives. To promote its new ocean-safe sunscreen products, [Shiseido](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen) is teaming up with the [World Surf League's](https://www.trendhunter.com/trends/world-surf-leagues) Sage Erickson and Lakey Peterson. With the new invisible Ultimate Sun Protector Lotion SPF 50+ and the and Cream SPF 50+, Shiseido says that the products form a lightweight, moisturizing and protective veil that actually "becomes stronger when exposed to heat, water and sweat," Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 17% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Ocean-friendly Sunscreens:** The push for environmentally-friendly sunscreens is creating opportunities for brands to innovate and release new products. - **Reef-safe Sunscreen Regulations:** Regulations banning the sale of sunscreens containing chemicals harmful to coral reefs are spreading globally, leading to opportunities for eco-friendly sunscreen brands. - **Invisible, Moisturizing Sunscreen:** The demand for sun protection that doesn't feel heavy or greasy is increasing as consumers seek lightweight and protective options. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry has an opportunity to develop new sun protection products that are environmentally-friendly and cater to consumer preferences for lightweight and moisturizing formulas. - **Outdoor Sports and Recreation:** The outdoor sports and recreation industry can capitalize on the demand for reef-safe and high-performance sunscreens by developing innovative products tailored to the needs of athletes and adventurers. - **Eco-tourism:** The rising popularity of eco-tourism and sustainable travel provides a market for reef-safe sunscreens that meet the regulations in various destinations while providing effective sun protection. ## Related on Trend Hunter - [Eco-Friendly Moisturizing Sunscreens](https://www.trendhunter.com/trends/reef-safe-sunsorb.md) - [Reef-Safe Seaweed Sunscreens](https://www.trendhunter.com/trends/badger.md) - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Lightweight High-Level Sun Protectors](https://www.trendhunter.com/trends/sun-protectors.md) - [Sustainable Mineral SPF Brands](https://www.trendhunter.com/trends/project-reef.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Microbiome-Friendly Sunscreens](https://www.trendhunter.com/trends/light-serum-spf.md) - [Non-Chemical Sunscreens](https://www.trendhunter.com/trends/kaos-biore.md)