# All-Black Editorials Ocean Drive's 'Operating in the Black' Shows Off Fall's Signature Shade By Marissa Brassfield | Published 2009-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ocean-drive-operating-in-the-black References: [fashionindie](http://fashionindie.com/operating-in-the-black/) & [oceandrive](http://www.oceandrive.com/) Let's face facts: Black is the shade of the [Fall/Winter fashion season](https://www.trendhunter.com/trends/auteur-studios-fall-2025), and [Ocean Drive's](https://www.trendhunter.com/trends/personal-care-set) 'Operating in the Black' showcases the potential of this iconic shade beautifully. Photographer Cliff Watts captures a stunning Hillary Rhoda in a range of [ebony fashions](https://www.trendhunter.com/trends/black-tag-collection), from one-shouldered minidresses to satin shift dresses and a shimmery blazer outfitted with giant bubble sleeves. Wearing all black is an easy look for even a recessionista to pull off. Check out more images of Ocean Drive's 'Operating in the Black' editorial above. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **All-black Fashion Trend:** The growing popularity of all-black clothing indicates an opportunity for clothing companies to expand their product line and improve marketing strategies to appeal to this trend. - **Minimalist Fashion:** All-black editorials may be indicative of a larger trend towards minimalist fashion, presenting opportunities for design and manufacturing processes in the fashion industry. - **Black as a Political Statement:** All-black editorials also reflect a political statement, demonstrating a potential for activism and advocacy within the fashion industry. ### Where This Applies - **Fashion Industry:** The fashion industry can capitalize on the growing popularity of the all-black fashion trend by integrating it into their product line and marketing strategies. - **Design Industry:** Minimalist fashion trends and all-black editorials suggest potential opportunities for reimagining design processes in the fashion industry. - **Activism Industry:** All-black editorials as a political statement can inspire and support social activism in the fashion industry. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Fall Denim Drops](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)