# Humorous Ocean Clean-Up Campaigns Pornhub Launches the 'Dirtiest Porn Ever' to Raise Money By Kalin Ned | Published 2019-08-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ocean-cleanups References: [dezeen](https://www.dezeen.com/2019/08/27/pornhub-dirtiest-porn-ever-plastic-ocean-cleanup/) A new ocean clean-up campaign has been launched and this time the sustainability-focused message comes form popular adult video website Pornhub. Cleverly dubbed 'The Dirtiest Porn Ever,' the marketing initiative boasts a litter-filled beach and a couple — who goes by the name of Leolulu, having sex amid the trash as litter pickers with Pornhub-branded suits are cleaning up around them. The visuals are striking, to say the least. This ocean clean-up campaign is part of the company's ['Pornhub Cares' series](https://www.trendhunter.com/trends/o-positiv-health), demonstrating an emphasis on ethics. Moreover, every time someone watches 'The Dirtiest Porn Ever,' Pornhub has promised to make a donation to [Ocean Polymers](https://www.trendhunter.com/trends/amika-joins-4ocean), which is a not-for-profit that is gearing up to launch a ship to collect plastic waste from the sea and later repurpose it. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Ocean Clean-up Campaigns:** Using innovative marketing strategies, businesses are raising awareness and funds for ocean clean-up initiatives. - **Sustainability-focused Messaging:** Companies are incorporating sustainability into their marketing campaigns to promote environmental consciousness. - **Ethical Branding:** Brands are putting emphasis on ethics and social responsibility to attract socially conscious consumers. ### Who This Affects Most - **Adult Entertainment:** The adult entertainment industry is leveraging its audience to support important causes and drive engagement. - **Environmental Conservation:** Organizations focused on environmental conservation are partnering with businesses to fund initiatives and create positive change. - **Marketing and Advertising:** Marketing and advertising agencies are exploring unconventional campaigns to capture attention and promote social causes. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Trash-Converting Snack Campaigns](https://www.trendhunter.com/trends/seanack.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Short-Form Soap Operas](https://www.trendhunter.com/trends/cleantok.md) - [Environmental Action Platforms](https://www.trendhunter.com/trends/clean-something-for-nothing.md) - [Groundbreaking Ocean Campaigns](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute.md)