# One-Second Ads OCD Foundation's Shortest Commercial Ever Hits YouTube By Jamie Danielle Munro | Published 2011-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ocd-foundation-shortest-commercial-ever References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/05/shortest-ever-youtube-ad-one-second.html) & [creativecriminals](http://creativecriminals.com/online/ocd-foundation-shortest-ad/) The OCD Foundation's shortest commercial ever has hit [YouTube](https://www.trendhunter.com/trends/the-underdogs) to promote the difficulties of obsessive-compulsive disorder. To really make viewers understand the effects of this disease, the ad is run in the same way a person with OCD experiences her thoughts and actions. This record-breaking ad is only one-second long, so if you don't pay attention, then you are sure to miss the message. However, by making the commercial in this manner it forces users to take a second look. People with OCD are tormented by uncontrollable thoughts that cause them to repeat certain actions over and over again. With the OCD Foundation's shortest commercial campaign, viewers get a sense of just how quickly these thoughts come and go and get to experience the urge to return to these thoughts multiple times. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Attention-grabbing Ads:** One-second ads and other creative ways to capture viewers' attention can disrupt traditional advertising methods. - **Emotional Marketing:** Ads that tap into viewers' emotions can be powerful and disruptive, as seen in the OCD Foundation's ad. - **Mental Health Awareness Advertising:** Advertising can be used to raise awareness and reduce stigma around mental health issues, like the OCD Foundation's ad does. ### Sectors Adopting This - **Advertising:** The advertising industry can disrupt itself by developing new and innovative ways to engage audiences, such as using one-second ads. - **Mental Health:** The mental health industry can leverage advertising to promote awareness and reduce stigma around mental health issues, as demonstrated by the OCD Foundation's ad. - **Nonprofit:** Nonprofit organizations can use creative advertising methods like the OCD Foundation's one-second ad to make a big impact with limited resources. ## Related on Trend Hunter - [Creator-Led Skincare Ads](https://www.trendhunter.com/trends/byoma-shorttime-show.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Cosmetic Criminal Commercials](https://www.trendhunter.com/trends/elfs-cosmetic-criminals.md) - [Mental Health Campaigns](https://www.trendhunter.com/trends/no-one-is-left-behind.md) - [Stuttering Awareness Initiatives](https://www.trendhunter.com/trends/the-canadian-stuttering-association.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md)