# Paywall-Disarming Protest Coverage SCMP Readers Can Be Informed About Occupy Central For Free By Alyson Wyers | Published 2014-11-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/occupy-central References: [springwise](http://www.springwise.com/hong-kong-newspaper-brings-protest-coverage-paywall/) & [scmp](http://www.scmp.com/topics/occupy-central) In order to make news of Occupy Central more widely available, the [South China Morning Post](https://www.trendhunter.com/trends/south-park-x-crocs-collection) is making all coverage of the [Hong Kong protests](https://www.trendhunter.com/trends/hong-kongmorning) available even if you don't subscribe to the news outlet. From beyond the paywall journalists are ensuring people from around the world and in the area can access information relating to this development through the Internet. Normally, readers would have to pay HKD 21 to look at more than eight stories a month. This is something the news outlet is now bypassing to ensure citizens can be informed. This serves not just the public, but also drives increased traffic to the South China Morning Post site. Occupy Central is described by the SCMP as a [civil disobedience movement](https://www.trendhunter.com/trends/operation-retweet) where protesters are blocking roads to take a stand for universal suffrage in upcoming elections. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Open Access Journalism:** Disruptive innovation opportunity: Explore models of providing free access to news articles to expand readership and increase traffic. - **Socially Impactful Journalism:** Disruptive innovation opportunity: Covering stories of public interest or civil movements can attract a larger audience and create a positive impact. - **Digital Journalism Platforms:** Disruptive innovation opportunity: Develop online platforms that provide free access to curated news stories and events. ### Sectors Adopting This - **Media and Publishing:** Disruptive innovation opportunity: Explore new business models that balance revenue generation with free access to news content. - **Technology:** Disruptive innovation opportunity: Develop innovative digital tools and platforms that can increase the reach and impact of news coverage. - **Communications:** Disruptive innovation opportunity: Create communication channels and networks that connect journalists and news outlets with a global audience for socially impactful events. ## Related on Trend Hunter - [Creative Protest Archives](https://www.trendhunter.com/trends/pocket-protests.md) - [Ontario Living Standard Protests](https://www.trendhunter.com/trends/cost-of-living-crisis.md) - [Digital Creator Revenue Shifts](https://www.trendhunter.com/trends/beehiiv.md) - [Web3 Cybersecurity Initiatives](https://www.trendhunter.com/trends/hong-kong-1.md) - [Censorship-Combatting Library Initiatives](https://www.trendhunter.com/trends/freedom-to-read-weeks.md) - [Employee Return-to-Office Protests](https://www.trendhunter.com/trends/returntooffice-protests.md) - [Free Podcasting Platforms](https://www.trendhunter.com/trends/pocket-casts.md) - [Residential Food Delivery Subscriptions](https://www.trendhunter.com/trends/simei-residents.md) - [Direct Journalism Platforms](https://www.trendhunter.com/trends/noosphere.md)