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# Rice-Based Rolling Papers
The New OCB Rolling Papers are Made with Genuine Rice Fibres

By Kalin Ned | Published 2023-08-11 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ocb-rolling-papers
References: [mary-magazine](https://www.mary-magazine.com/business/ocb-launches-americas-brown-rice-rolling-paper/) & [ocbusa](https://ocbusa.com/products/brown-rice-cones)

![Rice-Based Rolling Papers](https://cdn.trendhunterstatic.com/thumbs/512/ocb-rolling-papers.jpeg)

The new [OCB](https://www.trendhunter.com/trends/republic-technologies-1) rolling papers display an innovative use of materials by employing genuine rice fibers in their construction. Figuring as an addition to the brand's Nature Collection, the OCB Brown Rice Cones are the only product in America that uses real rice.

The OCB Brown Rice Cones are carefully crafted with sustainably sourced red rice fibers from France's Camargue river delta and [organic hemp](https://www.trendhunter.com/trends/honey-lemon-line) cultivated by a cooperative of farmers in Champagne, France. These sourcing techniques reflect OCB's commitment to sustainability and premium quality.

The cones' design and composition aim to provide users with a premium smoking experience. Their unbleached and ultra-thin nature ensures a slow and even burn, enhancing the taste and reducing the amount of ash. The availability of various sizes of the product caters to different preferences. The watermark, depicting a lighthouse, adds a distinctive touch.

Image Credit: OCB

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 19% | Activity: 34% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Rice-based Rolling Papers:** The innovative use of genuine rice fibers in OCB rolling papers presents an opportunity for disruptive innovation in the smoking accessories market.
- **Sustainable Sourcing:** The sourcing of organic hemp and red rice fibers reflects OCB's commitment to sustainability, creating opportunities for disruptive innovation in the eco-friendly packaging and materials sector.
- **Enhanced Smoking Experience:** The unbleached and ultra-thin design of OCB Brown Rice Cones offers a slow and even burn, providing an opportunity for disruptive innovation in the premium smoking experience market.

### Sectors Adopting This

- **Smoking Accessories:** The use of genuine rice fibers in rolling papers presents an opportunity for disruptive innovation in the smoking accessories industry.
- **Eco-friendly Packaging and Materials:** The sustainable sourcing of organic hemp and red rice fibers creates opportunities for disruptive innovation in the eco-friendly packaging and materials industry.
- **Premium Smoking Experience:** The unbleached and ultra-thin design of OCB Brown Rice Cones offers an opportunity for disruptive innovation in the premium smoking experience market.

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