# Digitized Facade Buildings This OCAD University Building in Toronto Will Have a Readable Facade By Rahul Kalvapalle | Published 2015-06-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ocad References: [gizmag](http://www.gizmag.com/ocad-bortolotto-interactive-facade/37881/) & [bortolotto](http://www.bortolotto.com/Portfolio/OCAD-Rosalie-Sharp-Pavillion.aspx) Toronto's [Ontario College of Art and Design](https://www.trendhunter.com/trends/renzo-piano), or OCAD as it's better known, is set to see one of its buildings wrapped in an [interactive facade](https://www.trendhunter.com/trends/folding-landscape). The south-east corner of the institute's main office building will feature a facade whose design is based on mapping data from the surrounding area, with passers-by able to read information embedded in the facade simply by photographing it. Designed by Bortolotto architects, the facade will be made of aluminum panels mounted on a metal subframe. The pattern will be applied via water-jet cutting, giving it a perforated appearance. To create it, several of the city's museums, galleries, studios and art stores were mapped and geographical data re-oriented to make it fit on the facade. Ultimately however, this is a project that aims to engage the local community and inspire them. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Interactive Facade Design:** Opportunities for digitizing building facades to create interactive experiences. - **Data-mapping Integration:** Opportunities for integrating data-mapping technologies into building design and construction. - **Perforated Facade Materials:** Opportunities for using water-jet cutting and perforated materials to create visually-striking facades. ### Who This Affects Most - **Architecture:** The architecture industry can utilize new technologies to revolutionize building facades and create immersive experiences for their clients. - **Construction:** The construction industry can explore new materials and techniques to create innovative building facades that differentiate their projects and provide added value for their clients. - **Art and Design:** Art and design industries can collaborate with architecture and construction teams to create stunning and unique building facades that encourage community engagement and inspire creativity. ## Related on Trend Hunter - [Perforated Facade School Exteriors](https://www.trendhunter.com/trends/darlington-public-school.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Metal Sheet-Facade Book Stores](https://www.trendhunter.com/trends/shanghai-book-city.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Modern Blue-Accented Academic Buildings](https://www.trendhunter.com/trends/marie-esther-pavilion.md) - [3D-Printed Ceramic Home Facades](https://www.trendhunter.com/trends/ceramic-house.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [Colorful Educational Art Installations](https://www.trendhunter.com/trends/sparking-change.md) - [Kinetic Interaction Pavilions](https://www.trendhunter.com/trends/transmutation-observatory.md)