# Condescending Car Commercials Mercedes Benz Ad Pokes Fun at Seller Stereotyping By Christina Butty | Published 2009-05-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/obvious-advertising-mercedes-ad-spoofs-funny-stereotype References: [adverblog](http://www.adverblog.com/archives/003858.htm#more) & [www3.mercedes-benz](http://www3.mercedes-benz.com/mbcom_v4/ca/e-class-coupe/en.html) The [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-immortal-love) ad campaign “Object of Desire” presents a humorous take on the old stereotype that women are more likely to date men who have a great car. The ads, which were created by Scholz & Volkmer of Germany, feature gorgeous women flocking around the lovely E-Class coupe. While this [Mercedez-Benz](https://www.trendhunter.com/trends/t1) ad is not so subtle with its message, it is hilariously well done. **Implications** - The automotive industry has to take a new way of marketing their vehicles. Traditional methods no longer cut it, as it is too cookie cutter and does not connect to the driver. The driver wants to feel a specific way when they drive, therefore by targeting the emotion in advertising, the driver will associate the feeling with this. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 27% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Emotional Advertising:** The automotive industry can utilize emotional advertising to connect with drivers on a deeper level. - **Humorous Marketing:** Humorous marketing campaigns can be a fresh and effective way for car companies to stand out in their advertising efforts. - **Subtle Messaging:** Offering a subtle message in advertising can be a successful approach for car companies to avoid alienating potential customers. ### Who This Affects Most - **Automotive:** Car companies can benefit from new, innovative marketing techniques to appeal to modern drivers. - **Advertising:** Advertising firms can explore new approaches to help car companies stand out in a crowded marketplace. - **Humor Entertainment:** Humor entertainment can remain an important aspect in the advertising industry, leading to increased success for companies who use it in their campaigns. ## Related on Trend Hunter - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)