# Meal-Replacing Protein Bars The Obvi Bar Satisfies Hunger with Dessert-Inspired Bar Flavors By Laura McQuarrie | Published 2021-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/obvi-bar References: [newbeauty](https://www.newbeauty.com/best-beauty-supplements/6) & [myobvi](https://myobvi.com/products/obvi-bar) The Obvi Bar is a [meal replacement protein bar](https://www.trendhunter.com/trends/complete-nutrition-bar) that's packed with protein and collagen, and fun flavors so that staying in balance doesn't feel like a chore. The Obvi Bar boasts 14 grams of protein per serving and four grams of collagen per serving, and it has the potential to be enjoyed as an alternative to an unhealthy snack. Although made with wholesome ingredients, the bar is available in [decadently flavored varieties](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars) like Fruity Cereal, Birthday Cupcakes and Chocolate Peanut Butter Crunch, which help to curb cravings in a [guilt-free way](https://www.trendhunter.com/trends/lowsugar-highprotein-bars). Some of the nourishing ingredients that go into making the bars include creamy cashew butter, coconut oil and honey. The compact yet hunger-satisfying bars are ideal for getting essential nutrients on the go. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 97% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Meal-replacing Protein Bars:** Opportunity to create additional flavors of meal-replacement protein bars with unique ingredient combinations. - **Collagen-infused Protein Bars:** Opportunity to infuse collagen into other health food products like protein balls, bites, and powders. - **Healthy Snack Alternatives:** Opportunity to innovate and expand the healthy snack market with more indulgent yet nutritious options. ### Industries Being Reshaped - **Health Foods:** Opportunity for health food companies to expand their products by introducing protein bars infused with collagen. - **Sport Nutrition:** Opportunity for sports nutrition brands to create protein bars with flavors that appeal to a wider audience beyond the fitness community. - **Confectionery:** Opportunity for confectionery brands to introduce healthier treats into their product lines, such as meal-replacing protein bars. ## Related on Trend Hunter - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/bodybar-protein.md) - [Collagen-Rich Protein Bars](https://www.trendhunter.com/trends/refuel-protein-bar.md) - [Free-From Protein Bar Ingredients](https://www.trendhunter.com/trends/gelita-optibar.md) - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Grab-and-Go Meal Bars](https://www.trendhunter.com/trends/meal-onthego-bars.md) - [Indulgent Protein Bars](https://www.trendhunter.com/trends/alani-protein-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Sweet Protein Chocolate Bars](https://www.trendhunter.com/trends/oobli.md)