# Volumizing Charcoal Hair Jellies The 'Obsidian Hair Jelly' Leaves Hair Looking Bouncy and Shiny By Riley von Niessen | Published 2020-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obsidian References: [lunanectar](https://lunanectar.ca/collections/shop-all/products/obsidian-volumizing-anti-pollution-hair-jelly) Luna Nectar expanded its haircare line with the addition of the 'Obsidian Volumizing & Anti-Pollution [Hair](https://www.trendhunter.com/trends/hair-care-concentrate) Jelly.' Offered in a sleek black bottle with iridescent branding, the product makes a welcome addition to any home haircare collection. Featuring activated charcoal as a key ingredient, the product is meant to be used in place of a traditional shampoo, and should be massaged into the scalp for approximately five minutes. After it's been sufficiently absorbed into the hair, consumers can rinse it out and apply the conditioner of their choice. A few other noteworthy ingredients include bamboo extract, vitamin B5, aloe vera juice, and horsetail extract. Together, these ingredients work to cleanse and nourish the scalp and hair, and will [increase volume](https://www.trendhunter.com/trends/grabity) and leave locks with a [healthy shine](https://www.trendhunter.com/trends/cloud-haircare-glow-collection). Image Credit: Luna Nectar ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Charcoal Haircare:** There is an opportunity to create natural hair products with activated charcoal as a primary ingredient to promote hair growth and reduce pollution damage. - **Sustainable Haircare Packaging:** Brands can focus on creating eco-friendly packaging solutions for haircare products to appeal to the environmentally conscious consumer. - **Multi-functional Hair Products:** There is an unmet demand for hair products that offer more than one benefit, such as cleaning, volumizing and shine-boosting to simplify haircare routines. ### Who This Affects Most - **Natural Haircare Industry:** Brands in the natural haircare industry have the opportunity to explore the benefits of activated charcoal and develop innovative products that cater to an ever-growing market of conscious consumers. - **Sustainable Packaging Industry:** The sustainable packaging industry can offer new solutions that consider the specific needs of the haircare industry, such as developing refillable containers as an alternative to single-use plastic packaging. - **Multi-functional Haircare Industry:** Brands that specialize in multi-functional haircare have an opportunity to market their products to consumers who want to simplify their hair routines and save money without compromising on quality. ## Related on Trend Hunter - [Powerful Detox Shampoos](https://www.trendhunter.com/trends/detox-shampoos.md) - [Volume-Boosting Haircare Solutions](https://www.trendhunter.com/trends/odele-haircare-product.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Soothing Fermented Haircare](https://www.trendhunter.com/trends/jooy.md) - [Ritualistic Volumizing Haircare](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Curl-Defining Hair Gels](https://www.trendhunter.com/trends/hey-curl-scrunching-jelly.md) - [Hair Volumizing Foams](https://www.trendhunter.com/trends/hair-volumizing-foam.md) - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md)