# Darkly Sweet Fashion Obsessed with Candy by Marko Arsic Revolves Around Confections By Meghan Young | Published 2013-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obsessed-with-candy References: [fashionising](http://www.fashionising.com/pictures/b--clothes-candy-a-lavish-scene-of-the-indulged-life-53308.html) & [markoarsic](http://www.markoarsic.com/) The Obsessed with Candy photoshoot revolves around two things that will tempt many women easily: [dessert and fashion](https://www.trendhunter.com/trends/godiva-x-labubu). Although the two have been paired together before, this time around the photographer has decided to take a darker turn instead of focusing on bright lights to bring attention to the pastel wares. Shot by photographer Marko Arsic and art directed by Teodora Petrovic for NeWave project, the Obsessed with Candy photoshoot shows that indulgences do not necessarily occupy the realm of good. That said, models Isidora and Neda appear to be enjoying themselves immensely. Beautifully decked out in [lavish pearls and lace](https://www.trendhunter.com/trends/songs-of-siren) by stylist Sofija Musicki, they enjoy their [cupcakes and macarons](https://www.trendhunter.com/trends/opaque-2) in style. The dresses and shoes were designed by Ana Ljubinkovic. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Darker Fashion:** Opportunity for fashion designers to explore the edgier side of dessert-inspired fashion. - **Indulgence Photography:** Photographers can capture the alluring allure of indulgent treats in a darker, more provocative light. - **Lavish Styling:** Stylists can experiment with opulent pearls and lace to create a decadent visual experience. ### Who This Affects Most - **Fashion:** The fashion industry can embrace the trend of combining sweet treats and darker aesthetics. - **Photography:** Photography industry can cater to the demand for edgy and provocative images of indulgent desserts. - **Styling:** Styling industry can explore the use of opulent materials to create luxurious and tempting fashion looks. ## Related on Trend Hunter - [Bakery-Inspired Perfume Mists](https://www.trendhunter.com/trends/boulangerie.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Candy-Inspired Holiday Collections](https://www.trendhunter.com/trends/candyinspired.md) - [Indulgent Candy Fragrances](https://www.trendhunter.com/trends/vanilla-candy-rock-sugar.md) - [Candied Violet Fragrances](https://www.trendhunter.com/trends/violet-sucre-by-le-monde-gourmand.md) - [Luxe Cotton Candy Treats](https://www.trendhunter.com/trends/art-of-sucre.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md)