# Technology-Inspired Fashion Brashy's 'Obscure Waves' Editorial Highlights Futuristic Styles By Riley von Niessen | Published 2017-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obscure-waves References: [hypebae](http://hypebae.com/2017/1/brashy-2017-pre-fall-obscure-waves-editorial) & [brashy.net](https://www.brashy.net/collections/shop-all) Brashy, a Los Angeles-based streetwear brand that offers apparel exclusively for women, recently released a lookbook titled 'Obscure Waves,' which explores "the relationship between man and technology." The images have a [starkly minimalist look](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) to them, with white walls and cement floors functioning as the backdrop. The apparel from Brashy's 2017 pre-fall collection boasts black and white color palettes primarily, however a few touches of neon green are featured as well. Especially eye-catching pieces include a [clear vinyl jacket](https://www.trendhunter.com/trends/day-3-capsule-2) and hoodies with elaborately extended sleeves, which were sometimes modeled as pants. Photographer Jacob Hagg was behind the lens of the Obscure Waves lookbook, as he focused on a single female muse who posed powerfully in the unique apparel. Brashy's entire pre-fall collection is expected to become available on its web store soon. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalist Futuristic Fashion:** Opportunity to create clothing lines that use technology-inspired materials and starkly simple color palettes. - **Clear Vinyl Trend:** Opportunity to innovate with transparent fabrics in clothing and accessories. - **Elaborate Sleeve Design:** Opportunity to explore unique sleeve designs, which can also function as pants or leg coverings. ### Who This Affects Most - **Fashion:** Fashion industry players can integrate minimalist fashion styles with futuristic elements. - **Photography:** Photography industry professionals can explore themes of technological relationships within fashion photography. - **Artificial Intelligence:** AI industry leaders can collaborate with fashion brands for incorporating machine learning and other innovative approaches into design processes. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Tech Brand Apparel Collections](https://www.trendhunter.com/trends/nothing-apparel.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Fall-Ready Techwear Essentials](https://www.trendhunter.com/trends/uniqloc-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md)