# Image-Censoring Apps Obscura Lets You Doctor Naughty Pics to Make Them Shareable By Katherinev123 | Published 2011-10-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/obscura References: [springwise](http://www.springwise.com/marketing_advertising/iphone-app-revealing-photos-suitable-social-media) & [obscurabylafilledo](http://obscurabylafilledo.com/) The Obscura app is all about helping you cover up your naughty bits so you can share any photo, regardless of how nude you might have been when the picture was originally taken. Belgian-based lingerie brand La fille d'o has launched this free iPod, iPhone and iPad app to allow you to change naughty photos so that you can still share them on Facebook or other social media sites. Created by ad agency Famous Interactive, the Obscura app provides the use of black rectangles, stars and other patterns, which you can move over the inappropriate regions of your photo. As La fille d'o describes, the app lets you effectively tweak your photo to "hide sensitive data or just add some suggestion and turn any innocent photo into something funny." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Image-censoring Apps:** Obscura app allows users to cover up naughty bits in photos and make them shareable. - **App-driven Lingerie Branding:** La fille d'o uses the Obscura app to enhance their brand image by offering a solution for sharing intimate photos. - **Social Media Privacy Enhancement:** The Obscura app addresses privacy concerns by allowing users to censor sensitive content before sharing on social media platforms. ### Who This Affects Most - **Lingerie:** The Obscura app opens up opportunities for lingerie brands to innovate by combining digital solutions with their product offerings. - **Ad Agencies:** Famous Interactive's development of the Obscura app showcases how ad agencies can leverage technology to create unique brand experiences. - **Social Media Platforms:** The Obscura app highlights the need for social media platforms to enhance privacy features and cater to users who want to share modified content. ## Related on Trend Hunter - [Discreet File Security Systems](https://www.trendhunter.com/trends/secret-photo-vault.md) - [Private Video Sharing](https://www.trendhunter.com/trends/video-sharing1.md) - [Safety-Focused Dating Apps](https://www.trendhunter.com/trends/unfiltered.md) - [Private Social Photo Apps](https://www.trendhunter.com/trends/retro-app.md) - [Home Screen Photo Apps](https://www.trendhunter.com/trends/locket.md) - [Group Face Blurring Tools](https://www.trendhunter.com/trends/blur-faces.md) - [Creative Imaging Tools](https://www.trendhunter.com/trends/pic-2-planet.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [Image-Enhancing AI Apps](https://www.trendhunter.com/trends/myheritage-1.md)