# Veiled Visage Lookbooks The Obscur SS 2011 Collection is Displayed on Masked Models By Armida Ascano | Published 2010-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obscur-ss-2011 References: [dazeddigital](http://www.dazeddigital.com/fashion/article/8871/1/OBSCUR-Sweden) & [obscur.se](http://www.obscur.se/) The Obscur SS 2011 collection comes from the imagination of Swedish designer Richard Söderberg. The rustic collection is filled to the brim with lamb leather, zippers, fixtures and other crude materials, making for a masculine line for both ladies and gentlemen. Photographs taken for the Obscur SS 2011 lookbook fall right in line with the brand's identity -- showing dark, daring shots of masked models rocking the pieces. **Implications** - It wouldn't be surprising if you had a chill run down your spine while looking through the [spring-summer lookbook](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026). The darkness and blackened mood of the photos certainly doesn't describe the warm weather months. Richard Söderberg is definitely a master of attention. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Masked Models Fashion:** Designers using masked models to display their collections. - **Rustic Fashion:** Fashion collections utilizing rough materials and unconventional design. - **Dark Aesthetic Fashion:** Fashion collections with a dark, moody atmosphere. ### Industries Being Reshaped - **Fashion Industry:** Designers exploring new ways to present their collections to audiences. - **Leather Industry:** Suppliers of rough and unconventional leather materials for designers. - **Photography Industry:** Opportunities for photographers to experiment with different moods and aesthetics. ## Related on Trend Hunter - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)