# Charitable Canvas Sneakers OBRA is a Footwear Label that is Dedicated to Ethical Manufacturing By Amy Duong | Published 2018-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obra References: [highsnobiety](https://www.highsnobiety.com/p/obra-footwear-release-date-price/) & [oobbrraa](https://oobbrraa.com/) OBRA is a brand new footwear label that came into fruition through the works of ALIFE founder's Arnaud Delecole and previous Product Director at [Converse](https://www.trendhunter.com/trends/one-star-pro-2) Davy Cory. The word OBRA is a translated Portuguese meaning of "a worker's labor" and the work of an artist." OBRA drops five new silhouettes that are each made up of [canvas-constructed upper](https://www.trendhunter.com/trends/sapporo-beer-black-label-x-general-scale) and traditional colorway options. Notably, OBRA uses an ethical manufacturing process and it shows through its partnerships with [family-owned factories in Brazil](https://www.trendhunter.com/trends/clarks-originals-x-carnan). the label also ensured that a portion of its profits will go towards non-profit charities that aid youth communities in education, arts, and civil liberties. The label's first collaboration is set with Red Hook Labs, which will donate $10 of each pair sold online to the organization. In terms of the footwear options, each one also has an exaggerated heel tab and comes with a tall vulanized foxing tape, all sitting atop of a rubber outsole. The soles also see an EVA footbed for lightweight and thermo sensibilities along with high-quality microfiber lining to round the piece altogether. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 44% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Ethical Manufacturing:** Disruptive innovation opportunity: Develop new manufacturing processes that prioritize ethical practices, such as using sustainable materials and fair labor conditions. - **Charitable Partnerships:** Disruptive innovation opportunity: Collaborate with non-profit organizations to create products that benefit social causes and donate a portion of profits. - **Canvas Construction:** Disruptive innovation opportunity: Create canvas-constructed products with innovative features, such as durable water-resistant coatings or customizable designs. ### Where This Applies - **Footwear:** Disruptive innovation opportunity: Incorporate sustainable materials and ethical manufacturing practices into the production of footwear. - **Fashion:** Disruptive innovation opportunity: Integrate charitable partnerships into fashion brands to create social impact and engage with conscious consumers. - **Non-profit:** Disruptive innovation opportunity: Collaborate with businesses to develop fundraising initiatives that benefit both the organization and the company, promoting social responsibility. ## Related on Trend Hunter - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Maximalist Collaborative Running Shoes](https://www.trendhunter.com/trends/studioproba.md) - [Inaugural Sustainable Sneaker Collections](https://www.trendhunter.com/trends/sustainable-sneaker-collection.md) - [Luxurious Minimal Sneakers](https://www.trendhunter.com/trends/cloudtilt-collaboration.md) - [Brazil-Inspired Striking Footwear](https://www.trendhunter.com/trends/orketro-brazil.md) - [Collaborative Textural Skate Shoes](https://www.trendhunter.com/trends/one-star-pro-2.md) - [Sleek Monochromatic Footwear Designs](https://www.trendhunter.com/trends/caramba.md) - [Hairy Suede Handcrafted Footwear](https://www.trendhunter.com/trends/bread-clog.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md)