# Luxury Underwear for Men O Boxers by Analisa and Cyn By Analisa Shah | Published 2008-09-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/oboxerscom References: [oboxers](http://oboxers.com/about.html) & [oboxers](http://oboxers.com) From the boardroom to the bedroom, O by Analisa and Cyn is a new, revolutionary company geared towards the development of men’s clothing. Started by two young women, Analisa and Cyn, O has been able to fuse [comfort and luxury](https://www.trendhunter.com/trends/bloomers-intimates) into a single pair of boxers. With a desire for more selection in [men’s underwear](https://www.trendhunter.com/trends/manmade), Analisa, CEO of O, created a new class of undergarments that are stylish, sexy, and sophisticated. As a young, aspiring entrepreneur, she wanted to give men the same top-quality undergarments as women. O boxers started off with basic black, which for women, has always symbolized sexuality in a classy way. O by Analisa and Cyn is extremely comfortable and offers men maximum mobility. Expanding their line, O came out with a black and purple style which represents the company. Black and purple represents a taste of dignified seduction. Only beginning as an idea, O has evolved into a new style of wear, readily available to all men. Adding a [new competitive edge](https://www.trendhunter.com/trends/skims-mens) to the market, O strives to give men the ultimate experience in comfort and fashion, beginning from the inside. O is perfect for all occasions, from the boardroom to the bedroom. Unparalleled in both quality and style, O encompasses everything a man loves in underwear. It is soft, sophisticated and sensual. So get curious and try on a pair, you won’t regret it... ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 73% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Luxury Men's Underwear:** Luxury men's underwear is a growing trend as evidenced by O Boxers' innovative approach. - **Comfort and Style:** O Boxers' fusion of comfort and luxury into a single pair of boxers demonstrates the trend towards combining these two features. - **Female Entrepreneurs in Men's Clothing:** More female entrepreneurs are entering the men's clothing industry, bringing fresh perspectives and disrupting traditional approaches. ### Who This Affects Most - **Fashion:** The fashion industry has an opportunity to develop more luxury options for men's underwear. - **Retail:** Retail companies can capitalize on the trend towards more comfortable and stylish men's underwear by stocking products like O Boxers. - **Entrepreneurship:** The entrance of more female entrepreneurs into the men's clothing industry presents a disruptive innovation opportunity for entrepreneurship. ## Related on Trend Hunter - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md)