# Woolen Java Holders Objectify Tota Coffee Cup Carrier is a Fashionable Alternative to Trays By Matt Ho | Published 2011-11-02 | Updated 2011-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/objectify-tota-coffee-cup-carrier References: [materialicious](http://www.materialicious.com/2011/11/objectify-tota-coffee-cup-carrier-deluxe.html) & [bouf](http://www.bouf.com/buy/product/59265/objectify-tota-coffee-cup-carrier--deluxe) To those drinking coffee at the office, make life a little easier and use the Objectify Tota Coffee Cup Carrier when you've got more than one hot cup of joe on hand. Think of the Objectify Tota Coffee Cup Carrier as a much more stylish, yet practical alternative way of carrying coffee. Instead of sleeves and trays, this nifty accessory helps secure the cups in place while looking fashionable at the same time. It's made from 100% [merino woolen felt](https://www.trendhunter.com/trends/versatile-bags-for-essentials) with a little handle on top for convenience. Perhaps what makes the carrier so great is that you can actually carry up to eight cups safely. Instead of relying on [trays and sleeves](https://www.trendhunter.com/trends/stanley-x-always-with-honor), the Objectify Tota Coffee Cup Carrier is a much better option. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Fashionable Coffee Accessories:** The Objectify Tota Coffee Cup Carrier is a stylish alternative for carrying multiple cups of coffee. - **Sustainable Materials in Coffee Accessories:** The use of 100% merino woolen felt in the Objectify Tota Coffee Cup Carrier presents an opportunity for sustainable and eco-friendly coffee accessories. - **Convenient Cup Carrying Solutions:** The Objectify Tota Coffee Cup Carrier allows for the safe and easy transportation of up to eight cups of coffee at once. ### Industries Being Reshaped - **Coffee Accessories:** The Objectify Tota Coffee Cup Carrier is a disruptive innovation in the coffee accessory market. - **Fashion and Apparel:** The fashionable design of the Objectify Tota Coffee Cup Carrier introduces a new trend in coffee-related fashion accessories. - **Sustainable Materials:** The use of 100% merino woolen felt in the Objectify Tota Coffee Cup Carrier presents an opportunity for sustainable material adoption in multiple industries. ## Related on Trend Hunter - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md) - [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Stylish Iridescent Coffee Carriers](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise.md) - [Minimalist Collaboration Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-fragment-design-collection.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md)