# Vibrant Clothing Store Shelving The Object Colore Collection is Neon-Hued and Geometric By Meghan Young | Published 2012-04-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/object-colore-collection References: [design-milk](http://design-milk.com/objet-colore-by-fabrica-for-benetton/) & [fabrica.it](http://www.fabrica.it/) The ambiance of a store helps to sell products as much as the design of the products do themselves, which the [Object Colore](https://www.trendhunter.com/trends/l1-chair-from-object-leuci) collection shows. The latest set of shelving for United Colors of [Benetton](https://www.trendhunter.com/trends/metaverse-store) complements the brand's aesthetic beautifully. Known for their sophisticated and vibrant offerings, the Object Colore collection adds a playful aspect that is equally colorful and bright. Designed by Fabrica, the research group for Benetton, the Object Colore collection is a [modular shelving and display system](https://www.trendhunter.com/trends/espacio-gdl-store) that feeds off of the label's fun sense of style. In addition to the neon hues, the collection is rife with geometric shapes that provides a visual treat for shoppers. The only downside is that people might focus on the furniture more than the clothes. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Modular Shelving:** Retailers can explore the potential of modular shelving systems to enhance their store ambiance and create an engaging shopping experience. - **Neon-hued Design:** Incorporating neon colors in product design and store displays can attract attention, evoke excitement, and reinforce brand identity. - **Geometric Shapes:** Using geometric shapes in store fixtures and decor can create visually appealing and modern spaces, captivating customers and encouraging exploration. ### Where This Applies - **Fashion Retail:** Fashion retailers can leverage vibrant clothing store shelving to create a unique shopping environment and differentiate themselves from competitors. - **Home Decor:** Home decor stores can adopt modular shelving and neon-hued design trends to showcase and highlight their products effectively, attracting customers with visually stimulating displays. - **Visual Merchandising:** Visual merchandising companies can capitalize on the growing demand for innovative shelving systems and incorporate neon colors and geometric shapes in their designs to create impactful displays for various industries. ## Related on Trend Hunter - [Dynamic Vibrancy Furniture Collections](https://www.trendhunter.com/trends/porro-linea.md) - [Funky Colorful Storage Units](https://www.trendhunter.com/trends/colorful-storage-units.md) - [Sculptural Living Systems](https://www.trendhunter.com/trends/cromatica.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Playful Geometric Furniture](https://www.trendhunter.com/trends/collection-co.md) - [Pink Tonal Shelving Units](https://www.trendhunter.com/trends/reisinger-pink.md) - [Colorful Dense Furniture Designs](https://www.trendhunter.com/trends/joy-objects-1.md) - [Mounted Colorful Shelving Units](https://www.trendhunter.com/trends/ledge-shelf.md) - [Contrasting Artful Furniture Collections](https://www.trendhunter.com/trends/fluro-furniture.md)