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# Street Art Skate Gear
Rock Some Shepard Fairey Threads with the Obey x Streetmachine Series

By Matt Ho | Published 2011-08-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/obey-x-streetmachine
References: [cultureshoq](http://cultureshoq.com/obey-x-streetmachine/) & [streetmachine](http://www.streetmachine.com/catalog?search=obey)

Shepard [Fairey](https://www.trendhunter.com/trends/shepard-fairey-1) already has shirts at his online store, but he's decided to put out some more by launching the Obey x Streetmachine collection.

The Obey x Streetmachine is a joint collaboration that brings a new collection of [streetwear and skateboards](https://www.trendhunter.com/trends/united-through-skateboarding). As you can see, there are two main designs for this series. One features the [hardcore punk band](https://www.trendhunter.com/trends/freaks-store-2) Big Boys' anarchy logo with the phrase "F You, We Skate Where We Want." The second design is Fairey's infamous OBEY Giant logo, which features a close-up stencil of late wrestler André the Giant. Both items are available in two colors.

The Obey x Streetmachine was created to celebrate Fairey's upcoming show at V1 Gallery and "his gift to the city of beautifying numerous urban wallscapes in Copenhagen," according to CultureShoq.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 61% | Activity: 30% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Streetwear Collaboration:** Opportunity for brands to collaborate and create unique streetwear collections.
- **Skateboard Fashion:** Growing trend of incorporating skate culture into fashion designs.
- **Art-inspired Apparel:** Demand for clothing featuring iconic street art designs.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore collaborations with street artists to create limited-edition collections.
- **Skateboarding:** Skateboard companies can leverage street art collaborations to create unique skateboard designs.
- **Art and Design:** Artists and designers can explore opportunities to license their artwork for use in streetwear and skateboarding products.

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