# Paint-Splattered Lookbooks The OBEY Summer 2011 Collection Gets a Splash of Color By Summer Luu | Published 2011-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obey-summer-2011 References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/28/obey-summer-2011-lookbook/) & [obeyclothing](http://www.obeyclothing.com) The OBEY Summer 2011 collection for menswear gets a splash of color to brighten up the casual ensembles. The line features muted blues, coral, raffia and more. The styling is kept simple with just some graphic tees, surfer-dude tanks and relaxed shorts. There's some mid-90s influence in the washed denim button-up shirts and jean jackets. The designers of OBEY admit that it may be a bit boring, but it's suited for guys who are looking for good-quality basics at a decent price. Each season, OBEY tries to come up with a different theme for the line, and the paint-splattered lookbook definitely conveys casual painter-style looks that are laid-back and cool. The OBEY Summer 2011 collection is a throwback to 90s fashion with a splash of modern colors. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Throwback Fashion:** Opportunity for brands to incorporate nostalgic elements from past eras into their collections. - **Colorful Menswear:** Demand for vibrant and bold colors in men's fashion as a way to express individuality. - **Casual Painter-style Looks:** Emergence of relaxed and laid-back fashion inspired by the artistic aesthetic of painters. ### Where This Applies - **Fashion and Apparel:** Brands can experiment with throwback fashion and incorporate bold colors to appeal to the modern consumer. - **Streetwear:** Opportunity for streetwear brands to create casual and artistic-inspired looks that resonate with urban consumers. - **Menswear:** The menswear industry can tap into the demand for colorful and expressive clothing options that go beyond traditional styles. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Exclusive Portable Furniture Collections](https://www.trendhunter.com/trends/exclusive-portable-furniture-collections.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md)