# Tagging Father X'mas Tees Obey 'Santa Paste' Shirt Gives Graffiti the Festive Spirit By Matt Ho | Published 2011-12-08 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/obey-santa-paste-shirt References: [highsnobiety](http://www.highsnobiety.com/news/2011/12/06/obey-santa-paste-holiday-t-shirt/) & [obeyclothing](http://obeyclothing.com/) According to the [Obey 'Santa Paste](https://www.trendhunter.com/trends/reebok-obey)' Shirt, Father Christmas is quite the daring street artist and he apparently works for Shepard Fairey in the off season. Fairey's brand will be releasing the Obey 'Santa Paste' Shirt in time for the holidays. In keeping with the festive season, the tee features good old St. Nick putting up a mural. The piece he's pasting is none other than the [Obey Giant](https://www.trendhunter.com/trends/frieze-los-angeles) logo. For those who don't know, that image is Fairey's signature artwork (before the Obama 'Hope' poster) that has a close-up shot of late wrestler André the Giant. Looks like this shirt explains what Santa likes to do in his free time when Mrs. Claus isn't around. The Obey 'Santa Paste' Shirt will be available in white, black, blue and gray colors. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Key Themes Behind This Trend - **Street Art-themed Apparel:** Opportunity to create clothing that combines art and fashion, appealing to consumers who appreciate urban art and unique designs. - **Holiday-themed Merchandise:** Opportunity to develop festive products that cater to the holiday season, offering consumers a way to express their holiday spirit. - **Collaborative Branding:** Opportunity to collaborate with well-known artists or brands to create limited edition merchandise that attracts fans and collectors. ### Where This Applies - **Apparel:** Apparel industry can incorporate street art-inspired designs into their collections, attracting a niche market that values artistic expression. - **Retail:** Retailers can capitalize on the holiday season by offering a range of holiday-themed merchandise to attract shoppers and boost sales. - **Art and Design:** Art and design industry can explore collaborative opportunities to create unique products that combine street art and popular icons, appealing to art enthusiasts and collectors. ## Related on Trend Hunter - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Graffiti Ski Streetwear](https://www.trendhunter.com/trends/elho-x-andr-saraiva.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md) - [Graphic Winter Tees](https://www.trendhunter.com/trends/supreme-winter-2025-tees.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md)