# Plush Sea Creature Hats Obey My Brain's Whimsical Oceanic Caps are Wacky By Kateryna Topol | Published 2010-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/obey-my-brain References: [etsy](http://www.etsy.com/shop/ObeyMyBrain) & [facebook](http://www.facebook.com/pages/Obey-My-Brain-Creations/91847773194) Obey My Brain is a one-man brand with an open mind. Or rather, a brain kept warm and comfy inside a sea creature's loving arms (or teeth). These [hats could even double as pillows](https://www.trendhunter.com/trends/comforting-pillow). The good thing is that if you are wearing one of Obey My Brain's designs, you can [nap anywhere anytime](https://www.trendhunter.com/trends/cabeau)! You can even Obey My Brain's creations them with [custom eyes](https://www.trendhunter.com/trends/the-calmness-crew)! Feel sad, cold or sleepy? This is your solution to all of the above. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Customizable Hats:** Disruptive innovation opportunity: Develop a platform that allows customers to design and customize their own hats, creating unique and personalized accessories. - **Multi-functional Accessories:** Disruptive innovation opportunity: Explore the potential of creating accessories that serve multiple purposes, such as hats that can also be used as pillows, providing convenience and versatility to users. - **Whimsical Fashion:** Disruptive innovation opportunity: Embrace the demand for unconventional and playful fashion by designing and marketing whimsical accessories that cater to individuals seeking unique and eye-catching styles. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate technology into fashion, such as smart hats that track health metrics or provide personalized recommendations, revolutionizing the industry. - **E-commerce:** Disruptive innovation opportunity: Build an online platform dedicated to selling customized accessories, offering a wide range of options and empowering customers to express their individuality through fashion. - **Home Decor:** Disruptive innovation opportunity: Expand into the home decor industry by creating hat-inspired decorative pillows, combining fashion and interior design to offer unique and conversation-starting decor pieces. ## Related on Trend Hunter - [Accessory Adorned Caps](https://www.trendhunter.com/trends/patch-cap.md) - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Dense Cuddlable Plushies](https://www.trendhunter.com/trends/sleepy-blobfish-plushie.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Emotive Plush Sunflower Pillows](https://www.trendhunter.com/trends/talking-terps.md) - [Sensorial Anime Dolls](https://www.trendhunter.com/trends/bedhedz.md) - [Advanced Brain-Cooling Pillows](https://www.trendhunter.com/trends/brain-sleep-pillow.md) - [Two-In-One Plush Sets](https://www.trendhunter.com/trends/cute-animal-pillow-with-blanket.md) - [Anime-Inspired Mood Lights](https://www.trendhunter.com/trends/monkey-d-luffy-hat.md)