# Street Smart Photoshoots The OBEY Fall/Winter Urban Shoot Takes to the Street By Vasiliki Marapas | Published 2014-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obey-fall-winter References: [obeyclothing](http://www.obeyclothing.ca/about/) The OBEY Fall/Winter 2014 collection is featured in a bewitching urban shoot photographed by Ian Azariah, with creative direction by Paul Higgins. The collection continues to embrace DIY counterculture, the foundation upon which the brand was built, through militaristic design, sleek silhouettes and minimal branding. Though influenced by politics and popular culture, the collection continues to embody the ethos of self-empowerment, knowledge and awareness. Having the models interact with the urban environment in which the clothes were meant to be worn is rather refreshing, and really speaks to the authenticity of the label. Overall, wearing any piece from the OBEY Fall/Winter 2014 collection will indicate to the world that you have street smarts in spades! ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 83% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **DIY Counterculture:** Explore opportunities to incorporate DIY elements and countercultural influences into product design and marketing strategies. - **Minimal Branding:** Consider adopting a minimalist branding approach to appeal to consumers who value simplicity and clean aesthetics. - **Authenticity in Urban Environment:** Create campaigns that showcase products being used in their intended urban environment, emphasizing the authenticity of the brand. ### Sectors Adopting This - **Fashion:** Incorporate DIY and countercultural elements into fashion designs and marketing campaigns for a unique and authentic brand image. - **Marketing:** Develop minimalist branding strategies to resonate with consumers seeking a clean and simple aesthetic. - **Outdoor Gear:** Highlight the authenticity and practicality of outdoor gear by showcasing it being used in urban environments. ## Related on Trend Hunter - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)