# High Art Streetwear Obey by Shepard Fairey and Levi's Produce Clothing Capsule By Christina Butty | Published 2009-10-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/obey-by-shepard-fairey-and-levis References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/14/levis-x-obey-a-first-teaser/) & [obeygiant](http://obeygiant.com/) Just announced is a collaboration between art world heavyweight Shepard Fairey and Levi’s. This collaboration is set to produce a small capsule collection which includes denim, shirts and graphic t-shirts. Interestingly, each piece in the collection has been [hand customized with original artwork](https://www.trendhunter.com/trends/keith-haring-x-albino-preto) that was specifically created for this project. The Sheppard Fairey and Levi’s collection will be released on October 29th, and only a handful of stores will get the entire collection. We'll be sure to post more images as soon as they are released! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 12% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Artistic Collaborations:** Opportunities for brands and artists to collaborate and create unique products that combine art and fashion. - **Limited Edition Collections:** The popularity of exclusive limited edition collaborations, creating a sense of exclusivity and scarcity for consumers. - **Customized Clothing:** The demand for personalized and hand-customized clothing pieces that showcase original artwork and creativity. ### Where This Applies - **Fashion:** Fashion brands can explore collaborations with artists to create distinctive limited edition collections and customized clothing. - **Art:** Artists can partner with fashion brands to showcase their artworks on clothing, expanding their reach and audience. - **Retail:** Retail stores can curate exclusive collections and offer limited edition collaborations, driving foot traffic and sales. ## Related on Trend Hunter - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Wide Denim Collaborative Capsule](https://www.trendhunter.com/trends/super-wide-v2.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md)