# Charitable Musical Collections The OBEY Awarness Collection Partners with Adam Yauch's Foundation By Vasiliki Marapas | Published 2014-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obey-awareness References: [obeyclothing](http://www.obeyclothing.ca/awareness/the-adam-yauch-foundation/) Each season, [OBEY](https://www.trendhunter.com/trends/reebok-obey) partners with a charity to create a [capsule collection for a good cause](https://www.trendhunter.com/trends/camp-aspen). This year's OBEY Awareness collection was designed in collaboration with the Adam Yauch Foundation, an organization that was established in memorial of the former Beastie Boy. Together, the Adam Yauch Foundation and OBEY will raise money for [children's music charities](https://www.trendhunter.com/trends/music-health-alliance). Music is an integral aspect to children's development in areas such as language advancement and motor skills. More importantly, music is a crucial component in fostering creativity and self-expression; it is undoubtedly a skill that goes far beyond the technical sense of the classroom. The OBEY Awareness collection, in collaboration with the Adam Yauch Foundation, provides meaningful opportunities for children to develop their musical interests, offering therapeutic benefit for all those involved. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Charitable Capsule Collections:** Creating limited edition collections that contribute to charitable causes. - **Music-based Philanthropy:** Partnering with music organizations and foundations to raise funds for children's music charities. - **Music for Child Development:** Recognizing the importance of music in fostering creativity, self-expression, and overall skill development in children. ### Where This Applies - **Fashion:** Collaborating with charities to create charitable collections and support causes. - **Music:** Partnering with foundations and organizations to fundraise for music programs and charities. - **Education:** Incorporating music into educational curricula to enhance child development and learning outcomes. ## Related on Trend Hunter - [Creative Music Community Initiatives](https://www.trendhunter.com/trends/live-from-awake-ny.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Female Orphanage Initiatives](https://www.trendhunter.com/trends/otb-foundation.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Exclusive Portable Furniture Collections](https://www.trendhunter.com/trends/exclusive-portable-furniture-collections.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md)