# Street Cred Denim The Obey and Levi's Clothing Merger Will Make You Empty Your Wallet By Robyn Currie | Published 2009-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/obey-and-levis-clothing References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/21/obey-x-levis-capsule-collection/) & [obeyclothing](http://www.obeyclothing.com) They came out with a teaser earlier in the year, now we get to see what the real deal is. The Obey and Levi’s Clothing merger is a hotly awaited launch. Taking Obey’s street cred and adding in Levi’s long-standing history of quality products and proven market appeal, the clothing produced is epic. The Obey and Levi’s Clothing not only feature [t-shirts](https://www.trendhunter.com/trends/de-la-soul-x-levis), but there are also [denim jackets](https://www.trendhunter.com/trends/superwide-levis), knit shirts and jeans. So basically, this is the best clothing launch ever. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 22% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Streetwear-style Mergers:** Brands with established streetwear and traditional apparel appeal are joining forces to create innovative collections. - **Collaborative Clothing Lines:** Obey and Levi's merger is an example of how two different brands can work together to create a unique product line. - **Premium Denim Products:** Obey and Levi's merger combines street style with long-standing history of quality denim products. ### Where This Applies - **Apparel Industry:** The apparel industry is witnessing a trend of merging brands and creating unique clothing lines. - **Streetwear Industry:** The merger of Obey and Levi's highlights a disruption in the streetwear industry with more established brands collaborating. - **Denim Industry:** The Obey and Levi's Clothing merger is creating a new category of premium streetwear denim products. ## Related on Trend Hunter - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md)