# Portly Plushies Florentijn Hofman Creates Unnaturally Obese Stuffed Animals By Shelby Lee Walsh | Published 2009-06-18 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/obese-plushies-florentijn-hofman References: [todayandtomorrow.net](http://www.todayandtomorrow.net/2009/06/17/dushi/) & [florentijnhofman.nl](http://www.florentijnhofman.nl/) Florentijn Hofman's solo show at Galerie West in The Hauge (located in the Netherlands) is completely super-sized. The exhibit called “Dushi,” features unnaturally large [stuffed animals](https://www.trendhunter.com/trends/emotional-baggage-by-solobo-toys) placed in rooms. The “Dushi” collection is supposed to highlight the function and feeling of these [childhood comfort toys](https://www.trendhunter.com/trends/hugimals-antianxiety-plushie) and how those associations are lost when a plushie becomes larger than life. **Implications** - From bean bags to bowl chairs, consumers are constantly on the lookout for [new furniture ideas](https://www.trendhunter.com/trends/tom-dixon-fat-and-plump) that blur the line between decor, comfort and utility. These plushies succeed on all three of these levels in a way that is so playfully silly that sentimental consumers are bound to take notice. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Super-sized Stuffed Animals:** Opportunity to create oversized plush toys that evoke nostalgia and playfulness in consumers. - **Furniture That Blurs the Line:** Opportunity to design furniture pieces that combine decor, comfort, and utility, providing a unique experience for consumers. - **Emotional Design:** Opportunity to explore the emotional connections consumers have with childhood comfort toys and translate it into other products or experiences. ### Where This Applies - **Toy Manufacturing:** Opportunity for toy manufacturers to create super-sized plush toys that cater to nostalgic consumers. - **Furniture Design:** Opportunity for furniture designers to create innovative pieces that blur the line between decor, comfort, and utility. - **Experience Design:** Opportunity for experience designers to create emotional and nostalgic experiences that tap into the sentimental value of childhood comfort toys. ## Related on Trend Hunter - [Large Animal Plush Toys](https://www.trendhunter.com/trends/polar-bear-oversized-plush-cuddle-animal-body-pillow.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Comforting Plush Collectibles](https://www.trendhunter.com/trends/cloudheads.md) - [Oversized Hollow Pillow Designs](https://www.trendhunter.com/trends/floof-snuggle-sack-and-floor-pillow.md) - [Baked Goods Plushies](https://www.trendhunter.com/trends/baked-goods-plushies.md) - [Man-Sized Cuddly Teddy Bears](https://www.trendhunter.com/trends/loving-bear-puffy.md) - [Warming Weighted Plushies](https://www.trendhunter.com/trends/heartwarming-hugs.md) - [Dense Cuddlable Plushies](https://www.trendhunter.com/trends/sleepy-blobfish-plushie.md) - [Oversized Cartoon Plush Toys](https://www.trendhunter.com/trends/pokemon-co.md)