# Airtight Gel Pumps O.Berk Company's Packaging Maximizes Product Usage By Joey Haar | Published 2016-12-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/oberk-company References: [prweb](http://www.prweb.com/releases/2010/09/prweb4448094.htm) & [oberk](http://www.oberk.com/containers/plastic/airless-package) The O.Berk Company's new packaging concept is designed to use as much of the product within it as possible. The [airless pumps](https://www.trendhunter.com/trends/onehand-pump-paper-pack) use a cleverly engineered mechanism to make use of simple laws of physics and ensure that virtually no product goes to waste. Standard, simple [pump packaging](https://www.trendhunter.com/trends/tottle) is usually designed with a straw that reaches to the bottom of the container. Anyone is familiar with the frustration of this type of pump, since so much of the [cream or lotion](https://www.trendhunter.com/trends/color-capsule) towards the bottom becomes unreachable as it runs out. O.Berk Company's pump system uses a sliding valve that moves upward thanks to vacuum suction as the consumer pumps it, ensuring that nothing is wasted. The dispensers offer up to 99 percent evacuation of product, which adds value for cost- and eco-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Key Themes Behind This Trend - **Airless Pump Packaging:** Opportunities for innovative packaging solutions that maximize product usage and reduce waste. - **Vacuum Suction Mechanism:** Potential for disruptive innovations in mechanisms that use vacuum suction to ensure minimal product wastage. - **99 Percent Product Evacuation:** Growing demand for packaging designs that offer high product evacuation rates, providing added value for customers. ### Where This Applies - **Packaging Industry:** Opportunities for companies to develop airless pump packaging solutions and enhance product usage. - **Cosmetics Industry:** Innovations in vacuum suction mechanisms can greatly impact the efficiency and effectiveness of product dispensers in the cosmetics industry. - **Consumer Goods Industry:** Increasing demand for packaging designs with high product evacuation rates presents opportunities for companies to differentiate and meet customer needs. ## Related on Trend Hunter - [Recyclable Product Pump Heads](https://www.trendhunter.com/trends/grace-head.md) - [Precision Beauty Droppers](https://www.trendhunter.com/trends/neodropper.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md)