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# Presidential Summer Anthem Mash-Ups
This Hilarious Video Shows President Obama Singing Daft Punk

By Lacey-Jane Walsh | Published 2013-06-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/obama-singing
References: [hollywoodreporter](http://www.hollywoodreporter.com/earshot/barack-obama-get-lucky-daft-574223) & [youtu.be](http://youtu.be/A6PEboTpcfI)

This hilarious video from the [YouTube](https://www.trendhunter.com/trends/youtube-playlist) channel ‘Baracksdubs’ essentially features President Obama singing [Daft Punk’s](https://www.trendhunter.com/trends/daft-punk-1) new hit Get Lucky. Now, Obama didn’t actually sing this fantastic summer anthem (in public anyway.) This video was created by cutting together a series of clips of Barack Obama giving presidential speeches.

Get Lucky has become an instant favorite since its release and it’s somehow even better when it’s coming from president Obama. While [political platforms and plans for change](https://www.trendhunter.com/trends/freedom-town) are always important come election time, I feel like Obama should hold on to this amazing video. The president singing a Daft Punk song is sure to sway a couple voters in his favor.

The president of the United States already has a certain likability factor to him, but this toe-tapping video is sure to increase his popularity even further.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 10% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Key Themes Behind This Trend

- **Political Mash-up Videos:** Creating mash-up videos of politicians singing popular songs could become a new trend in social media marketing that increases engagement and popularity.
- **Viral Video Politics:** Politicians could leverage viral video content to increase public appeal and engagement with their campaigns, leading to greater voter turnout on election day.
- **Celebrity Politicians:** Combining politics and celebrity culture by creating mash-ups of politicians singing popular songs can help increase a politician's popularity and create a larger following.

### Where This Applies

- **Political Campaign Consulting:** Political campaign consulting firms could offer services that create viral videos to create buzz and attract more voters to their candidate.
- **Social Media Marketing:** The potential of political mash-up videos to go viral provides opportunities for social media marketing companies to incorporate these videos in their marketing campaigns to promote candidates or specific political initiatives.
- **Entertainment Industry:** The entertainment industry could partner with political campaigns to create mash-up videos featuring popular songs and politicians to bring awareness to important issues and promote candidates in a unique and engaging way.

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