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# Presidential Quote Fashion
Obama Rhinestone T-Shirts Offer Words of Inspiration

By Tiffany Bennett | Published 2009-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/obama-rhinestone-t-shirt
References: [squidoo](http://www.squidoo.com/barack-obama-quotes-t-shirts)

BecaNow recently launched a glittery Obama fashion collection, the most popular piece being the Obama [rhinestone t-shirts](https://www.trendhunter.com/trends/made-to-order). These t-shirts work as a fashionable symbol of change, love, dedication, commitment, passion and personality. The rhinestone Obama t-shirts come in two designs, both featuring a picture of Obama and inspirational messages.

Check out some more Obama fashion below.

**Implications** - Products like this are well attuned to the course and direction that pop culture is on and as such make the most of [iconic movements](https://www.trendhunter.com/trends/the-scorpion-the-frog) and ideological opportunities. By recognizing the large number of people who believe in and support a cultural/political figure like Obama, a well-timed product engineered to parallel that demographic's attitudes is bound to be widely accepted.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 21% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Iconic Fashion Statements:** Opportunities to capitalize on popular cultural and political movements and figures, such as Obama, to release fashionable products can be a successful marketing strategy.
- **Personalized Apparel:** Consumers are increasingly interested in items that allow them to express their own personalities and beliefs, so customizable clothing items with inspirational messages can resonate well with them.
- **Glitter and Rhinestone Fashion:** Incorporating glitter and rhinestones into fashion designs can add a touch of glamour and a unique selling point to clothing items, which can differentiate them from competitors.

### Industries Being Reshaped

- **Fashion and Apparel:** The fashion and apparel industry can use inspirational messages and political figures to design unique clothing items that resonate with target audiences.
- **Pop Culture Merchandise:** Companies that produce merchandise related to pop culture figures can appeal to consumers' love for icons like Obama and attract those who uphold their beliefs and ideologies.
- **Customizable Merchandise:** Industries that allow consumers to personalize products, such as custom t-shirt printing, can create more engagement and loyalty with customers by giving them a sense of ownership over their purchases.

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